The story of the week seems to be about this fellow Matt Harward. (As of writing this, his blog is fucking up and not loading.)
I stumbled across his blog a year or two ago, and I thought it was pretty good. The guy gave out free internet marketing tools that were better than most paid products on the market. Keyword Sniper and Laser URL were very handy for scraping things back in the day when I didn’t know how to program shit myself. Hell, they’re still kind of useful.
I haven’t bought many “tools” in the internet marketing space, but one I did buy was Site Sniper Pro, which was used for scraping sites with Adsense.
Despite the fact that Matt Harward rolled with the internet guru crowd, I still felt he was cool enough to throw a link at in the blog roll. I even got an email today that went something like “I first came to know of Matt Harward when I saw him listed on your blog roll. Of course, much later you removed his link…. ”
And then …?
So I, among many other people, actually respected the guy for giving out free shit and helpful information.
Eventually Matt came out with some guru course called Internet Marketing Warfare. I don’t remember when he started talking about it, but it was many months ago. This “course” had a $1,000 price tag for membership, and that’s when I lost interest. Here is a blog post of his talking about it that is a year old.
Now the story is that about 300 people signed up, and Matt delivered jack shit. Basically, he fell off the face of the planet. In essence, he racked up about $300,000 from people and took off, which in most countries, is straight fraud.
Well, it must’ve been a slow news day when an Arizona news station did a story on the subject.
Obviously people are pissed because Matt failed to deliver, and they all want their $1,000 back.
I Just Don’t Get It
From the news story:
He(Matt) told us(News station) he’d been busy, and when we asked about the program, he said he became overwhelmed after hundreds of people signed up. He says he only expected a few dozen.
“I also want to make it clear, I’ve learned a lot from this. I won’t ever do this this way again,” he said.
Harward maintains there are some people who are using his program successfully. As for the rest of them?
“There is a small group of people also that have decided that I am the devil and do I like that? No. Does it give me sleepless nights? Yea, it does. Does it give me heartburn. Yea, it does,” Harward said.
Chris did get his money back. But, Harward tells 3 On Your Side he will not refund anyone else. He says his window for a refund has long passed.
1.) He’d been too busy for an interview – Dude, you launched that program a fucking year ago. A year. For starters, you should’ve had some or most of the program done before you launched it.
He hasn’t been busy. He’s just been getting high on jenkem all day.
2) Expected a few dozen, but hundreds signed up – OK If you can’t handle it, why didn’t you close off memberships?
And what’s it fucking matter how many people signed up? Just sit in your fucking boxer shorts and make software all day. It’s not like you have to put it into boxes and ship it out. Matt seemed like a sharp enough programmer, so how hard is it to bust out stupid tools for newbies and even advanced marketers all day?
The forum thing is a joke too. How hard is it to moderate and participate in a forum with 300 people? Not hard at all. PPVPlaybook is a paid forum that, as of writing this, has 1,300+ active members. It is run by a dude named David in his boxer shorts and he seems to be doing fine with it.
3) Heartburn and sleepless nights – He’s lucky that’s all he has to deal with right now. I wouldn’t be surprised if he got served some jail-time for fraud, or at the very least, fined out the ass.
Conclusion – Matt Harward is one of two things. A fraud (which seems to be consensus) or a lazy, whiny bitch. He’s too lazy to actually deliver on his promises, and then when he delivers nothing and people complain, “Waaaaaaahhhh they’re givin’ me heartburn! Waaaaahhhhhhhh I can’t sleep!”
It just boggles my mind how this series of events went down. Even though I didn’t buy into his product, I still feel violated and used. Lesson learned: Never trust a guru.