QVC Bitches at Competing Blogger

August 25th, 2010 by Barman Leave a reply »

Court Backs HSN Marketer in QVC Blogging Case

I find this amusing. You can still talk some shit about your competitors.

The one thing you can’t do in marketing is making that your advertising campaign. Criticizing your competitors can’t be your only selling point (not even the main one). The average public will find it resentful and may not like you for it. Of course, a jab here and there is fine. Especially when its presented in a playful tone. But for the most part, it does not sell as well as providing a benefit for the user or offering a quick fix.

6 Responses

  1. Isn’t it the main selling point of this blog. ;)

  2. Danger Brown says:

    You’re right that it’s generally good policy to not bash competitors even if they deserve it. It’ll just make you look petty.

  3. newjersey says:

    im a mac, im a pc?

    what about that? of course the ad also touted the benefits of mac over pc so nevermind.

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