Category Archives: Industry News

End of Summer Marketing News Wrap-Up Spectacular

Just when I thought I was out of the “wrap up” post writing business, they pull me back in!

Curating all of this content is truly a pain in the ass. If you appreciate this great work I’ve been doing for you, then you should vote for me, Barman, here in this silly King of the Bloggers contest. I don’t even think there is a prize… I just think it’s time ppc.bz gets the recognition it deserves. Every one else gets to win contests, and they’re not even legendary like ppc.bz. So make yourself useful and vote for me.

Don’t forget that previous wrap-up posts contain “evergreen” information. See July for example. If you wanted to, you could wrap-up my wrap-up posts and sell them on Warrior Forum for $37. It’s like printing money!

It’s October and if you haven’t noticed, I managed to miss doing an August wrap up post. This time around I had 2 months of crap to sift through. It took some work and I’ve tried to be even more strict with whats get posted here. It just takes too long, so info had to be truly useful or captivating.

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July’s Internet Marketing News of the World

In this month’s installment of “Barman reads the news so you don’t have to…,” or as some people call it, “a Glorified AffBuzz,” we take a look at new developments on the internet. Well, not really, just a lot of useful resources for copy writing, affiliates, and people stepping up their entrepreneur and start-up game. Don’t forget to read last month’s “issue” or even the month before that – some of the links are timeless.

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Affiliate and Online Marketing News for June 2012

So it looks like I might actually finish a wrap-up post on time for once. It’s only July 4th, whereas most of the time these posts are finished halfway through the month. Happy Freedom Day Americuh FUCK YEARRRRHHHH!

Let’s begin with all things interesting on the internet…

Affiliate, Copywriting, Traffic, and other Online Marketing Goodies

Some chick on Shoemoney posts 11 Things to Make You Look Like a Conference Douche. While I agree industry conferences are filled with some of the lowest of low life degenerates, I think this chick is out of line a little here. You’re an 8 at industry conferences because they’re giant sausage parties. In real life you’re a 5 at best. You get +3 just for being there and having tits. AND I’ll stare at your tits if I want to WHY ARE YOU WEARING THAT LOW CUT SHIRT THEN?!

But seriously, all joking aside ( i respect women in real life), seobitch ( If that’s your real name…) makes some valid points. Mr. No Tipper – That turns ME off, and I am a guy. I fucking HATE this. Broke asses can’t even toss a bartender a $1. Shit is just mind-boggling.

/end rant. Down to business.

I always forgot to holler at Bevo Media’s Blog, run by the ever so sexy Ryan Buke ( Richboro repping ), but NO MORE! How to become a millionaire in affiliate marketing, with pros and cons for each. 1 Simple Trick to saving your Facebook campaign. And finally, how to really research a niche, funk proper.

Still using the same “copy + paste” method in affiliate marketing? No wonder you suck! Read this good post by Mr. Green over at POF – Stop Ignoring Angles! A lot of great advice on how to bring up good campaigns – focus on the copy and angle. Once you’re profitable, then you can fuck around with small stuff like button color.

Frank Schilling has a few words on Google’s future. In other domaining news, Conan launches Conan.xxx, the best use of the new .XXX extension since dullspace.xxx.

There is now an “Alliance to Fight Bad Ads” or something. What is this shit I DON’T EVEN

Real Time Bidding is growing like a mothafucka. Every impression on sale!

Why do people leave online reviews? Because it makes them feel cool? Yes, but no. Usually it’s just to be helpful (duh).

Shock Marketer writes about David Ogilvy, advertising legend.

What is this? Something useful from SEOMoz? How to Hack a Domain Name for your Website.

Newbies – Check out the Finch Guide to Surviving the Zombie Apocalypse. Also, Finch is moving back to Thailand. I think it’s just because he misses Justin Dupre.

How to write the perfect blog post. The irony is that the post is an infographic.

Google Ranking Factors in 2012. Hint: Facebook has a lot to do with it? The Content Marketing Grid v2.

HasOffers has some tips for marketing with video.

Whats the best day to launch a Facebook campaign? DM Confidential reports.

8 Quick ways to improve your Adwords CTR (although these tips can apply to almost any ppc traffic source.)

Aaron Wall of SEOBook writes a long, in-depth post berating Google and their bullshit. I. Love. It.

The Amazon Affiliate Program is underrated.

Better than link building. An interesting post on gaining traffic by becoming an authority source. Another article that repeats some of the same things along with some more SEO stuff..

Yo dawg I heard you like infographics, so he’s a giant post from Unbounce on how to make and market infographics. Also, is Google+ not totally worthless?

Hey I just met you, so “click here” maybe? UXMovement tells you Why your links should never say “Click Here.” Then, Radically re-thinking your Call to Action.

5 Awesome psychological studies on pricing, from Kissmetrics. Really good read – I love that kind of psychology selling stuff. FBAdsLab has 13 attention grabbing headlines. And then, how to incorporate benefits into your ad copy for more clicks.

PPCHero looks at effective calls to action. Learn more! And then – how to port your desktop search ads over to mobile.

Some sexy Keyword Modifiers for better ROI.

How to make your images Pin-worthy. OH YEAH BABY PIN ME!

Nueromarketing has some good stuff – Marketing lessons from Nigerian Scammers. Yes, that is a real article. And then, some mental tricks to make your prices seem lower.

9 Ways to shit on the user experience and make them leave your website.

E-Commerce websites are still too damn slow. You’re losing sales, people! Once you get that site faster, here are conversion rate optimization tips from 10 great online retailers.

Great post from LukeW – Evolving E-commerce Checkout. What be the future of digital shopping?

GetListed.org is a handy way to list local businesses on various local properties.

Sort of useful info from Yahoo on “what moms want.” Then Microsoft has some shit about back-to-school shopping.

Check out some newer mobile and social media traffic sources.

39 Affiliate APIs. Excellent stuff.

While we’re talking about APIs – APIS.io is an open source directory of APIs. So very juicy.

Trello is a cool app for organizing and collaborating via boards. Kind of like visual Basecamp.

Do you need icons? IconsGuide.com BAM!!

And Now More Facebook and Social News

Facebook’s FBX / RTB is big news. Here’s how it really works. Jay Weintraub ponders how the Facebook Exchange might have come to be.

The Complete Guide on how to use that newfangled Facebook WordPress plugin.

There are now 50 Million Facebook users in Brazil. Latin America is blowing up on Facebook in general.

Also, Facebook testing a Want button.

SocialMouths – Analyzing a whole bunch of Facebook engagement data in handy infographic form.

SocialFresh says “Never underestimate a puppy photo.” Interesting data on the effectiveness of puppies. I didn’t even read this article: Content Marketing is Not As Simple As Writing a Ton of Posts, but I’m linking to it because it has Bofu all over the post.

SocialCam has blown up. But are their marketing techniques shady or smart? If they’re making money… the answer is: Smart.

Mobile News and Goodies

Mobile affiliates – driving more clicks but conversions are down. Can’t blame the affiliates when the merchants don’t know what they are doing half the time. Case in point – 45% of consumers WANT to be marketed to on their mobile device.

Also, I heard you liked infographics about mobile so here are 10 of them.

Mira mira!! Turns out, Hispanics and Blacks are very responsive to mobile advertising and are the fastest adapters of mobile shopping.

The Good and Bad in mobile landing pages, from hotels to restaurants to clothing shopping.

Someone is finding out that phone calls are worth more than clicks. Really innovative what Datalot is doing.

Creating a responsive, mobile first WordPress theme from Smashing Magazine. Why should you care about responsive design? Because Google, other search engines, and more importantly – your users, will love it.

Mobile is going to be local – so here are 88 Local APIs.

The Mobile Mindmap from iMobiTrax. Lot of good stuff I ain’t even seen before.

Mobile Stats everywhere
Why mobile will dominate the future of media and advertising. Just wait till your device is controlling all of the electronics in your house.

20 Billion app installs on Google Play. Apple has passed 30 Billion. Billions everywhere. 67% of Google Play revenue comes from outside the United States.

Apple is selling a lot of fucking iPads. Also, more Google Android stats from the Google I/O conference.

This Business Insider chart shows you just how much $$$ is in the app economy. It’s a multi-billion dollar industry now.

MobyAffiliates has some good posts. An Introduction to the Mobile Social Gaming Market. Can’t remember if I posted this before, but World’s Top Mobile Advertising Platforms.

Using real world mobile behavior to get results. Interesting read which brain-farted me some ideas.

Mobile users are more serious shoppers than regular web surfers. How can this be, Leadsmob?! And now, 5 tips for increasing Mobile E-commerce ROI.

The debate still continues: What’s better, a web app, or a native app? Stats are showing that people are actually more loyal to native apps.

Perhaps you have some Phonegap questions or maybe heard some myths?

Really cool app called My Data Manager to show you how much data you use on your mobile device in detail.

Internet Trends for 2012. Not necessarily stuff to monetize on, but a look at the “then-and-now” of technology (then being like 2 years ago ). Looking for a trend to capitalize on? The Olympics will be huge … on mobile!

7 Things learned while making an iPad web app. Great tricks.

Promoting a Mobile App

This here is a collection of posts that are about marketing a mobile app and the cut-throat App Store game.

Figures and stats from the App Store on iOS from the GameBakers. This is a massive post that analyzes some of the myths people have about the store and then lays down a shit ton of data on what actually happens.

160+ iOS review sites. That is a lot of review sites… someone automate this.

MobyAffiliates has a great guide called the Mobile App Marketing Guide. 43 Pages of very helpful goodness.

How to maximize the lifetime value of users in a mobile app.

The low-down on the Chomp Update. This is iOS App Store related… basically the Penguin of the App Store ( I am really starting to hate these algorithm change names.) No worries though, here’s an article on How to Write a Great App description.

Startups, Productivity, APIs, and other Internet Stuff.

A great post from Sir dchuck called 12 Rules for Building Your First Profitable Startup. Very good insight and so many delicious stock photos. And if you’re wondering what happens when a post gets popular, check out the follow up post.

On the flip side – Here is Why Starts Fail, infographic-a-licious.

If I Would Have Known Just One Thing – Answered by thirty people. There is some wisdom in these slides. 7 Do’s and Don’ts for Founders.

Shopify has a great read – Your Passion is Stupid. How to Find Products that Sell. Follow Your Passion is easily the worst advice you could ever give or get. -Mark Cuban

Infographic alert – Who’s an Entrepreneur Now?

A collection of the best growth hacks from Kissmetrics, explained in detail. Here are more growth hacks inspired by Groupon. Great articles, but the term “growth hacks” is almost as gay as “social media expert.”

Stop claiming you’re profitable.

A Ted Talk on Gamification.

2012 Roundup of API Providers. You can check out the companies listed here, then browse their customer / clients lists to find APIs you can mess around with.

Some Aussies build a $1 Billion company …. in the cloud! Core Peer Groups: How I Found a Co-Founder, Built a Prototype, and Raised $5M in Less Than 4 Weeks.

Lot of people unhappy with the Affordable Healthcare Act being upheld. Here are 11 options for health care so you can avoid the tax penalty. But expect more competition – entrepreneurship should go up once the ACA is in full-effect. Also, mobile is changing the future of healthcare.

Good article from NYTimes – The “Busy” Trap. When you’re actually productive busy, here’s how to get more out of your day.

A list of must-read books for startups and entrepreneurs. This can keep you busy for a long time. Daymond John (of Shark Tank fame) also has a book list. To be honest, I fucking hate “Rich Dad, Poor Dad” and am sick of people recommending to.

The Seth MacFarlane School of Productivity. He makes cartoons all day and is now a billionaire. I <3 Capitalism.

Here’s what the most successful people do before breakfast. Great read and great tips. The Power of Consistency.

The incredible James Altucher writes 25 Ways to Make a Trillion Dollars Part Duex. Plug All of Your Leaks or You Will Die.

How to read 7 Books in 7 Days. Then, some thoughts about finding your purpose. How to Break Habits. Gotta put “The Power of Habit” on my reading list.

Old school video from Napoleon Hill. Old school wisdom that still applies today. Here are some of the smartest things ever said about Getting Things Done.

10 Simple Mind Hacks. I dislike people adding “hack” to everything, but this is a good article.

Interview: Do More in Less Time from a guy who wrote Your Best Just Got Better.

How 30 Days without Social Media Changed My Life. This is something I am going to try at some point.

Need to get creative? Noise helps creativity.

A great article on income inequality in America, and how each “tier” feels about it. Here’s an expect from a multi-millionare…

And the biggest nonsense of all, he says, “is the idea that because the rich are the smartest, and because we’re the job creators, the richer we get, the better it is for everyone. So taxes on the rich should be very, very low because we’re essentially the center of the economic universe, the font of productivity.” Nick pauses. “If there were a shred of truth to the claim that the rich are our nation’s job creators, then given how rich the rich have gotten, America should be drowning in jobs!”

And we end with some Asian Efficiency. Even if you’re not asian, these articles are good. Goal Frameworks explains how to really break out the process of goal setting, and achieving said goals. How to set better outcomes.

Affiliate and Online Marketing News You Can Use – May 2012

May I haz a post about all the interesting stuff that’s happened online plz?

No offense (OK, maybe some offense) but affiliate blogs keep getting shittier and shittier. People worth reading like Mr. Green and the like are posting less or stopping all together. The blogs that I’m left with keep posting about SEO and Pandas and other shit I don’t really care about. Affiliate marketing is dead and I’m pretty sure Andrew Wee killed it.

You can’t blame the people writing the blogs though. The industry is changing – probably for the better. The “too big too fail” affiliate networks have done just that – Epic / Azoogle is not paying people anymore, Copeac has shut its doors after getting bitch slapped by the FTC, and the last remaining “big network” Neverblue is rumored to be in trouble.

Everyone (who knows whats good for them … even 14 year olds are getting the picture) is changing their business model around to something more long-term. Something they can sell off in the future. A startup. A service. Whatever. Sure, it’s more work, but at least your entire business won’t be wiped out overnight when your favorite offer / network / traffic source gimmick goes down.

Anyway, this is going to be the last “wrap up” post that gets this big or in-depth. They just take way too long and I get the funny feeling no one is actually reading this shit. In the future, posts will be shorter but more frequent, and have a lot less to do with affiliate marketing.

You’re better off following me on twitter, and checking out my favorites because that’s where I store these goodies before curating them into posts like these. Although I do clear them out every time I write a post so what’s there right now might not be too useful.

Let’s continue.

Facebook News

Of course, the biggest news is that Facebook finally launched their IPO. Since then, the original stock price of $38 has been dropping and dropping as each day passes (although it’s seem to have stabilized now.) This may bode very well for advertisers, as Facebook might have to open the revenue floodgates.

Since Facebook hasn’t figured out how to monetize their mobile users yet, perhaps they will get more lax with what they allow on their advertising platform (will we ever see muffin tops again?) I mean, they are trying to monetize mobile users, but it’s not really bad ass. You can’t even separate out Android and iOS from each other, or traffic from Blackberry or feature phones. STUPID. (Unless I’m stupid and can’t find the setting)

They’ve gotten very strict over the years, but now the pressure from shareholders to boost revenue and profit might turn that all around. Word on the street is that some accounts are getting unbanned and spending limits are being bumped for no reason. Also, it appears that Facebook is plotting some sort of retargetting exchange.

Oh Mark, it is very enjoyable watching your high-and-mighty approach to monetization slip through your hands like grains of sand.

Affiliate and Other Online Marketing Stuff

You are now allowed to apply for your own domain extension. So if you wanted to apply for a .barman, you could send ICANN about 5-6 figures (I forget the exact amount) and they will decide if you get said extension. I don’t know what this means for the internet but certain companies and people are going balls to the wall with this. Google applies for 101 new TLDs, and Frank Shilling applies for over 50.

I feel like this will cause nothing but confusion for the feeble-minded users of the internet, but if Frank’s spending $60 Million then these new TLD’s must have some value.

Domainers.dullspace.

How to find problems with your Quality in a Google AdWords account. This is a very indepth video I’ve watched twice and still have no idea what’s going on. Why do I suck with pivot tables so much!!!

Google has made it possible to see the exact URLs of people you are competing against. In more G news, AdWords has made it possible to target mobile apps directly. So what’s going to happen to Admob?

165 Tips and Tricks from PPCHero. Also good is PPCHero’s best hits of Q1 2012. And then, how to get more ad traffic “easily” on Bing. More on Bing – using quality score to optimize campaigns.

Finch writes about Four processes that make money for affiliates. Also good is this article about Finding a Good, Unique Marketing Angle – or how to come up with unique ways to pitch your wares. If your enjoy reading Finch’s posts, then you will definitely enjoy Finch’s Premium Posts.

Socialmouths shows you how to curate and distribute content from your smartphone. A Facebook for WordPress plugin has been released.

More from Socialmouths on Pinterest, which is now a massive sales-driving juggernaut. Here’s a deeper look at the elusive Pinterest user.

Why has social media become so popular? Because we get hiiiiiiiiigh….. :: refreshes Twitter mentions :: But seriously. We create a lot of data every minute.

How to increase your blog visibility with social sharing. I do none of these.

DirectResponse has some good information on how to run a skin care offer that pleases the Federal Trade Commission.

Unbounce gives you four ways to stop your landing page from becoming a giant fail. The usual suspects – no blocks of text, strong headline, testimonials, and call to action. What 99% of online marketers do wrong. Emotion sells… not lists of neat shit.

KissMetrics looks at some cool Google tools for marketers. You probably know about most of these, but there are some decent tips and tricks here and there. More from Kiss – using “gamificiation” for better results. Can be applied to almost anything.

Do you send direct psychical mail? Here are some cheap split tests you can do.

Unbounce explains how to run a clean A/B split test in meme form.

Can’t get people to believe your shitty sales copy? ConversionXL has an article for that – How to get People to Believe What You Write. Unrelated but also good – 8 universal design principles you need to know.

Dealing with local search? Here are the updated ranking factors for local search search in the great year of 2012.

11 Ways to Drive Lots of Traffic to your Website. Unlike most generic posts regarding “ways to get traffic,” this one is actually backed up with stats.

Bing is offering a free link graph. Not a lot of Google hate from SEOBook this month, unfortunately.

Most video content being consumed now is of the long-form variety, thanks to the growth of tablets.

A whole lot of mothafuckin’ CSS buttons. Here are 43 more CSS3 buttons. Or maybe you want 350 pixel perfect icons?

Stats about e-commerce performance. This is neat – learn to code by watching other people do it.

Apps and APIs to Check out

A new section for SaaS / APIs / Whatever that can make your life easier.

Google updates its API Explorer. So many possibilities.

Check out smore.com (some more of what?!) for making online flyers.

Want open-source mobile analytics? Shit son, then you probably want to check out count.ly.

Peep QRHacker if you want to make non-boring QR codes.

Stripe looks like a good payments solution for developers. Basically an easier way to accept credit card payments.

The Daily Practice – Make yourself better everyday.

Infographic-mania!!!

Because knowledge is easier to digest in infographic form. Fuck reading!

Mobile Stuffs

Check this shit out… a kickstartr for mobile apps. Haven’t looked too close at it yet, but looks like a great place to steal ideas if you’re developing apps. I kid, i kid! (It’s all about execution, not your stupid ideas)

Some new data emerges on how many downloads it really takes to get into the Top Free / Top Paid categories of the Apple Store.

The four type of mobile apps.

App marketing tips from some experts. Also a very good read on the HTML5 vs Native code mobile app debate. The winner? There’s no right or wrong answer yet, and probably won’t be for years. Trigger.io also has a whitepaper trying to make sense of it all.

Your App name has a huge impact on rankings. I can confirm this even more true on Android, which is highly search-driven.

Make sure you have a sweet ass app icon (its important to app store optimization) too – Here is some app icon inspiration. Then read the beginner’s guide to mobile app marketing, which I can’t remember if I posted before. Either way, it’s got good solid tips.

Leadsmob looks at the importance of mobile friendly eCommerce websites. Mobile e-comm just keeps growing and growing and growing

ConversionXL tells you what you need to know about mobile internet users and their shopping behavior. Lot of good information.

Getting search ads to work for mobile ads. Pro-tip … there is very little competition and traffic can be significantly cheaper and more targeted over display / cost-per-install campaigns. The circle of liiiiiffffeee.

Before you launch that app though, read up and avoid these 7 reasons your app will suck on the App store.

Beyond Affiliate Marketing – Startups, Tech News, and Productivity

First and foremost: STOP GOING TO COLLEGE. Start a business. Start a lean start-up. Start a fat start-up. Whatever you do, don’t rack up 5 to 6 figures of debt to get a degree which won’t help you get a job. Only go to college if you want to be a specialist of some sort, like a doctor, lawyer, or engineering. Anything else can be learned from the giant cesspool of information known as the internet. Fuck what your parents tell you.But you won’t be able to succeed in life without a degree” This is a lie. That dream is dead. Don’t become another debt-ridden statistic like a lot of people I know. Learn to solve problems instead. Seriously, you can start a six-figure business with less than $100.

With that out of the way…

Kissmetrics takes a look at what start-ups can learn from Instagram. Lot of good stuff, especially point number 1 which ties back to the advice laid out in Getting Real. No really… what is the one thing your product going to be really good at?

While we are on the subject of more… or less… check how this ebook from LessEverything.

Kissmetrics also takes a look at how Dropbox became such a huge company and how you can too!

If you log in to Facebook at all, you have probably seen some videos from SocialCam popup in your news feed. Here’s how SocialCam exploded to 75 Million Users in 15 Months.

Slides on how WooThemes went from $0 to 7 Figures in 13 months. Unfortunately not too much detail, but you get the gist.

Failure is hard. Self delusion is worse.

The Psychological Difference Between Freemium & Free Trial Plans. There’s a difference between letting someone try something for free, and providing a limited ‘free version.’ Find out what it is!

Shark Tanks Accidental Entrepenuer – Robert Herjavec.

Interesting read from DMConfidential on Affiliate Brain Drain, and even More on Brain Drain. Get that VC bubble money yo!

Lessons from the World’s Most Ruthless Competitor. Basically a company who knocks off popular or emerging websites. Sneaky fucking Russians.

Unicornfree reads a book by Henry Ford. Then another post about Ford’s foresight. Didn’t even know he had a book. Will check out.

Go follow the betashop.com blog if you’re interested in seeing how fab.com came from startup to something that may change the world. Even their mobile e-commerce revenue is setting some records.

On the opposite end of the success spectrum – 10 Millionaires and Billionaires who lost it all. Addicted2Success is a great blog so subscribe if you enjoyed that article.

How to Plan Your Week like Tony Robbins. Really in-depth read. Tony Robbins is the shit!

James Altucher always has great posts: Get rid of your bad habits. How to Avoid Burnout. You can only achieve success with persistence.

Life is short, but there are enough hours in a day. Don’t waste a single moment.

Also, how to focus in comic form. Also, 30 minutes a day.

Why optimists usually win. Remember kids, SMILE.

April Affiliate Marketing News

Oh shit it’s May. That means there’s probably some interesting news that happened since the last wrap-up post. I started this post a few days ago… finishing it up on a Monday, which is rather difficult because blogs keep updating with new posts.

In “This Makes Me Feel Old News,” Wolfenstien turns 20. Some of you were barely a glint in your father’s nutsack when that game came out.

Online and Affiliate Marketing News

Some of the biggest non-news last month and this month, has been the recent updates to the Google algorithm. SEO is dead and Google killed some pandas or something. I don’t know, I don’t follow this shit. Although I used to care back in the day, the idea of building your whole ‘business model’ around trying to outsmart Google with spam and crap is no longer appealing, and it’s no longer a viable business model. Shoemoney has a laugh at these fools in this post. You can also get more LOLz by visiting the WickedFire forum SEO section, where countless retards are complaining that their entire livelihood vanished into thin air.

The bottom line is that you’re going to have to get off your ass and build an actual, long-term business. This is nothing new. Even if it’s SEO, the days of spamming your way to the top are gone (unless they’re not gone, in which case you’re probably smart enough to not spill the beans), so commit your time to something that isn’t dependent on Google. Something worth sharing so you can actually take advantage of all that social media goodness, so people drive your traffic and not a search engine.

Now read this massive shit of a post from ViperChill. It’s huge. It set a world record for the longest blog post in recorded history. There is a lot of good information there. A LOT.

Aaron Wall of SEOBook takes a look at the penguin update too. This is one guy who’s opinion on the subject you want to read. Also, on Negative SEO and outing.

And if you’re wondering, here are the “official” changes to improve Google’s Search quality the past few weeks.

When you’re done with that, Microsite Masters has a huge write up on what to do about that Penguin update. SEO is dead. Long live SEO.

To add insult to injury, Google is now putting some value into something called AuthorRank. Finch takes a look at what it means for affiliates. If you do decide to come out of hiding and author something, KissMetrics shows you how to really take advantage of Authorship markup. 150% increase in CTR you say? Better hit the portrait studio.

Fuck it. Let’s just fire Matt Cutts. The celebrity has gone to his head.

Back to the non-SEO news…

Plenty of Fish getting sued for someone using an image they weren’t supposed to in a true.com ad. Ben links to a legitimate case study that looks at the CPM vs Volume relationship on pof ads. Also some more pof advertising stats.

This concludes our PlentyofFish news for the day.

MIT nerd builds a $10 Million “Sugar Daddy” empire from BusinessInsider.com. Compete Blog investigates where people are looking for love online. In other trend news, people are trying to get that body ready for the beach.

What is affiliate marketing? This infographic from Pepperjam explains in a racist way. Andy runs a Hate Store. He sells cross burning materials and KKK masks. Not an affiliate program I want to be a part of!

Yahoo explains how to market effectively to African American consumers with a link to a new AdAge report.

Decent post from DirectResponse on monopolizing a vertical. Apparently, you’re going to need a lot of indians.

Finch drops on knowledge – Read this and improve your conversion rates. Some solid (but known) tips on improving conversions for brands.

Negbox writes a post about a video talking about bounded rationalitywhatever that is. KissMetrics analyzes some “power words” ( imagine, you, because … not so powerful out of context.) Uber Affiliate comes out of hibernation and writes Researching Affiliate Niches in 2012.

What’s the state of online marketing in 2012? This infographic bears all!

Yo Dawg I heard you like infographics so here’s the Top 6 Infographics of the Week from econsultancy. And other about mobile email stats.

Ogilvy’s Rory Sutherland on human behavior and innovation.

ConversionXL takes a look at what to call your call-to-action button. Also, ridiculously effective techniques for offline lead generation. And if you’re on twitter – here are 30 conversion rate experts you can follow.

Prelaunch tricks to boost your ad revenue. A slide deck on How to convert free users in to paid users.

Ask yourself, Do questions work in headlines? What about 1 word copywriting?

How to track Youtube plays as conversions from hasOffers. Google wants people to use Adwords to push video: How every business can play big on Youtube.

Another interesting read from hasOffers – How to make an affiliate marketing calendar.

Some Facebook-ness

FBAdsLab looks at common landing page mistakes with Facebook. Also a short post on a winning CTR ad in Facebook. Mashable has a good writeup on how to drive engagement within Facebook ads.

Facebook merges the “publish_stream” with “publish_action”. Relevant if you’re messing around with the Open Graph.

Check out how Weather.com is integrating Open Graph. Notice the “Love” and “Ugh!” buttons on the left? Just another unique implementation of the Open Graph to get those gears turning.

Why moms are a hot market on a Facebook. MILC = Mom I’d Like to Convert.

IMGrind has this good writeup on How to Dominate Facebook Ads. Also, have you noticed “Trending Articles” showing up in your Facebook feed? InsideFacebook explains those Trending Articles. It looks like Facebook is doing everything it can to load the news feed with commercial intent, rather than a stream of musings from your friends.

And now back to online marketing…

Getting 80,000 some clicks to a blog post with a bunch of twitter tools.

Interesting tidbits from Certified Knowledge about Google’s new Near Match settings. Blackhat PPC also has an opinion on the “near match” change.

Really good write-up on the free analytics tools out there, by KissMetrics. Market research 101. Know them and use them daily.

A thorough guide on how to do trademarked bidding in Adwords. From PPCHero – How does Adwords assign a Quality Score even before a campaign is live?

An hour of your time well spent: Best Practices from 30,000 A/B and multivariate split tests.

Good data from Royal Pingdom: No US City is in the top 50 worldwide when it comes to internet. No shit, when you have monopolies like Comcast. I fucking hate you Comcast. Rot in a fire. [ this rant removed for another blog post ]

Speaking of monopolies, mobile carriers are killing it by overselling data plans.

Also, how does that $1 Billion buyout of Pinterest stack up to other asinine buyouts? It looks like Mark Cuban is still the king. Props for getting filthy rich before that tech bubble burst.

JP Morgan buys a 7% stake in the toolbar company Conduit. Got eight figures chillin in JP Morgan Chase…

And finally, Ad:Tech gets some harsh words from Hitler. “I thought RTB was the future!!!” “Mein Fuher….”

Mobile Web and Apps

Mobile affiliate tracking sucks for many merchants. High-end devices like Android and iThings are cookie-capable, but if the merchant’s website sucks on a device it will kill conversions.

Some mobile facts and stats from 2011 in infographic form. A collection of links about the future of mobile from BD Conference.

IMGrind takes a look at the sad state of Mobile App development. Those are some seriously depressing stats. In my experience, if you’re going to spend time building an app, you better make it good. Make it unique. Make it useful. It’s a huge time investment, so if you’re going to do it, go balls-to-the-wall and build something that actually provides value. Especially true since you’re competing against established companies.

Good notes regarding WiFi usage. iPad users stay connected. More fun data: Emerging mobile markets worldwide. Also, an infographic called How Mobile Customers are different.

An infographic on the mobile apps economy. An infographic of Android developers.

Can you build the next Instagram? 4 Hour Work Week thinks its possible. Although, its not all fun and games. The popularity of Draw Something has been dropping since Zynga bought out OMGPOP.

So if you wanted to do that … If you need a mobile developer here is a giant list of mobile developers from all countries. If you have an app, here is a good readup on how to promote Android and iOS apps. Some overlap here, but even more mobile app promotion networks and agencies. This article explains how to do ASO, the new SEO?, aka App Store Optimization. All very handy tips.

Sure why not… one more article with tips on iOS store optimization.

Google just made it a whole lot easier to advertise mobile apps. Good news!

Removing stumbling blocks in mobile forms. Some Smashing stuff on gamification and user experience. Also, Gamification, Rewards and Dopamine marketing.

Randomness on Productivity, Design, Startups, and the Nerdy

Great read: Going from $0 to $500,000 in recurring revenue in a year with no VC money. And if you’re running a start-up, or starting a start up, you should check out this tumblr page for start-ups.

On a serious note, 10 Rules for Web Startups.

(1) Simple trick to increasing productivity. And by productivity, they mean avoiding wasting time on shit that doesn’t make $$.

Asian Efficiency has a surprisingly long writeup on pornography, masturbation, and productivity. Read it, it’s interesting. The whole series on Sex and Productivity is interesting. Goodbye, myfreecams :(

Also, a good article on Don’t Break the Chain (You know, that Jerry Sienfeld productivity tip.) This is one productivity tip I really want to implement.

Tongue-in-cheek article on How to Murder Your Productivity. Stop doing these things. NOW!

Also, Getting Things Done for hackers e-book. And How to Meditate daily. Another ritual I plan on getting into.

FreelanceSwitch does a bit on Dealing with procrastination. That morning alertness one is key. Be productive. You can also check out My Head in the Morning, a look at how that gray matter in your head functions after you wake up.

That socialist pig Obama is trying to redistribute the wealth to people who could potentially make good use of it. Why we don’t need anti-trust laws and how they actually cause monopolies.

James Altucher writes “How I Lost 100 Pounds

Your idea is stupid. Execution is all that matters.

Removing complexity when coding is the key to being a good programmer. When you think something through before writing, instead of just typing away -> run code to see if it works, you tend to write better code. This isn’t something that you can pick up overnight, and its definitely something i have to work on all the time, but its hugely helpful to even be aware of the problem.

If you do anything related to websites, these cheat sheets could come in handy. Digging into WordPress looks at how to use Apache Bench to measure latency. Also, another way to speed up your site is with DNS pre-fetching. Useful if your media is stored on another domain or you’re sourcing files from a CDN (like Google’s jQuery CDN.) I did not know about this.

And finally, a ton of good HTML5 / CSS3 articles.

That’s all for now. READ UP!

Affiliate Marketing News AdTech SF Edition

There is no rhyme or reason to how and when I write these wrap up posts, so lets call this the Ad:Tech SF Edition, because Ad:Tech happened since the last time I posted a wrap up (even though I didn’t go.) I could’ve called it the April Fools edition because of how much foolish shit is going on, but whatever.

Oh hey, there are banner spots available if you want to advertise something.

I’m going to try to make this post more useful then usual with more trends and how-to’s when I find them. I seriously wade through a lot of shit to pick out these tidbits. So much “content” on the web is just written for the sake of having content. Tip after tip after tip of shit that you’ve read 50 times before. My conversion rate of considering something useful is like 1%. 100 headlines, 7 worth clicking open, 1 worth posting.

One major item of shit that I will not be discussing is the Facebook Timelime. Hundreds of lame-ass Facebook Timeline posts have plagued my reader- what to do, what not to do, and how to do it, blah blah blah. Whatever. It’s a fucking picture. Get over yourselves, social media experts.

Also don’t be offended if i don’t include your post here if you’re an affiliate blogger. For one, it’s probably not that earth-shattering, and dos, if you have any popularity then people have probably already read it.

lol. Remember Kony? I guess the luster died down after this happened.

The biggest news of the past few weeks is the Facebook buyout of Instagram. ONE BILLION DOLLARS for a photo sharing service that makes your pictures look like they were taking in 1960. I do find it inspiring that the coder of Instagram taught himself to program without formal training.

I highly recommend you watch this clip from the Daily Show for some insight into the purchase.

Shark Tank meets Mad Men. This is what “The Pitch” is about. If working in an ad agency is exciting to you, then this show is right up your alley. For me, it’s cringe-worthy.

Affiliate Marketing News

Remember those tax laws that passed a few months ago? You know, since most state governments are broke due to gross incompetence, they figured they’d get some of that internet money? Well as it turns out, those laws haven’t raised a single fucking penny for those states. Online retailers said “Fuck You” and killed their affiliate programs. In Colorado, said law has been deemed unconstitutional. There is hope for us yet, internet.

But then again, maybe not.

Leads 202 goes open source. Wait no it doesn’t. It did!

Finch sells, then asks, Is it worth cloaking on Facebook? Then, a good read on being committed to a single thing while avoiding the graceless art of ping pong marketing. And finally, a non-nonsense How to Monetize a website post.

What happens after the click? A lot, apparently. Test Everything!

Good tips from PlentyofFish Ben – Some tips for gaming offers. No, not gaming the offers, but offers related to gaming. Then there is this piece about hideous ad design. Also, there is a really nice marketing cheatsheat highlighted by Ben.

Here’s a post from Certified Knowledge on how to product video content that converts. And if you’re using that video in a squeeze page, read this article.

Examining an $1,000,000 ad fraud scheme from Behind the Enemy Lines.

InsideFacebook provides some CTR data from Facebook based on the day of the week

Social Fresh has a post on Facebook Advertising. I didn’t read it but it’s an infographic. Speaking of which, here’s one about Pinterest.

Hate Google? Here’s an infographic outlining lawsuits against Google. While we’re on the subject of hating Google, check out this awful story of Google completely fucking over a startup called Hatchlings.com.

Let’s continue the infographic orgy.
EConsultancy’s infographic about “tags”. Here’s another Pinterest infographic. And finally, a Twitter marketing infographic.

Comparing online dating and online gaming via pixels.

Protip: Those mothafuckin iPad users convert. Yahoo says so too.

Unbounce critiques 35 different landing pages. I love these types posts from them.

Also, a slide deck of Landing Page Success Stories.

The Law of Shitty Click Thru Rates. People not filling out your sign-up form? Here are 8 reasons why.

Also protip: Campaigns almost never work the first time.

Summers coming up. Are you going to hit on the summer trends?

Those Hispanics online mang….

Mobile News

The rate of growth in mobile can’t be measured in decades or years any more. In fact, months are too long of a time frame. Now, it’s a matter of weeks or days.

Mobile has changed the way we consume information, as shown in this video-info-graphic.

Android is catching up to Apple in impression share, thus iADs (the Apple ad platform) lowers its minimum to $100,000 from $500,000. To be honest I had no idea it was that high in the first place.

Trying to go mobile? Then you probably want to use HTML5. Royal Pingdom has a good round up of HTML5 articles. And if you’re using WordPress, you probably want some responsive themes so you’re not forced to create multiple versions of your website. Copyblogger explains. Also, a nice guide from Starbucks on how they made their design responsive.

Here’s a cool infographic about mobile e-commerce.

Good post from MobyAffiliates about the End of the UDID. Imagine, we can no longer identify a phone by using a unique number…. THE HORROR!

Also another good post from them- Avoiding ad decay on mobile. In fact, a few of these tips apply to many types of display advertising. For example, you can squeeze longevity out of PPV campaigns by giving them a break when you notice CTR / conversions drop from fatigue.

Interesting survey regarding QR code marketing. It’s Asia, but the Japanese are years ahead of us in QR code marketing and mobile stuff. So the data will eventually apply here in the US.

A thorough read called The Art of Launching an App from Smashing Magazine.

Maximizing mobile search, straight from Google. Also, Google takes something from Facebook by adding zip code targeting. Although I’m positive they could have done this a while ago.

And in typical ’4th Place’ fashion, Bing, everyone’s favorite red-headed stepchild, adds mobile targeting. Beta…

If you are on Android this is how to change your User agent. Interesting, an A-to-Z Guide on sending SMS with PHP.

If you are building an app that includes search, this is a good article to read on best practices for mobile search.

Can you recommend a mobile ad network? mobithinking is updating that neat list of theirs.

LeadsMob takes a look at what people buy with their mobile devices.

In App purchases will be kind of a big deal. Millennial Media reaches 300 Million users.

Mobile Groove takes a look at Millennial Media and other mobile trends. In another article, Finance and Health are highlighted.

Jesus, Google Play makes no money. The Apple counterpart is doing 8x as much. I wonder what the difference is between Admob and iAds though?

Want to build a mobile app but don’t know where to start? Take a look at these mobile APIs and see what you can come up with.

Too dumb to work with an API? It’s cool, you can always come up with an App that looks like it does something and troll what you would call the ‘lowest common denominator.’

And Then Some Random Tidbits

Business lessons from a wise, old man. He’s not actually old in real life, but it internet time he should have a long grey beard.

Always a starter, but never a finisher.

Stop hitting yourself. Stop hitting yourself. Stop hitting yourself… Then, read this article by James Altucher on how to be less stupid. Subscribe to his blog because James write a lot of funny articles. This one about brainstorming is pretty good.

A story of building an actual business. 3 years of progress… get’s a little pitchey though towards the end.

Rand Fishkin has a hot girlfriend.

Now, get your suit game proper. That way you’re fly even if you don’t know what to do on a first date.

And this is only being posted for the picture.

Affiliate Marketing News – Spring Cleaning Edition

Oh shit, it’s offically Spring. So let’s do some spring cleaning on the RSS reader to see if anything interesting is going on in the world of online marketing.

Mobile News

Here would be a number of links about the growth of mobile, smartphone sales, tablets, blah blah blah, yadda yadda yadda, but this kind of news is getting redundant. If you haven’t gotten it in your head yet that mobile is experiencing growth many times faster than what happened with the desktop internet, you might have brain damage. Anyway…

RoyalPingdom takes a look at mobile OS distribution. Feature phones still lead, but Android and iOS are catching up very fast.

Upper-middle class chicks bridging the spending gap on mobile.

Did you know you can use an app to detect which ad networks your mobile apps are using? I use another app too, call “Addons Detector” for Android which goes a little deeper. Very fun competitive research!

Opinion: How to track mobile downloads? Part 2. UUID? Cookies? This fellow has some options on it. Networks and tracking platforms should definitely take a look at both articles.

Mobile SEO via Bing. Takeaway – don’t create a mobile version of your website (different URL) if at all possible. Use media queries, client-side or server-side detection. Google is saying the same thing.

Smaato sees impressive growth.

The LeadsMob Blog has good daily, sometimes more, tidbits of mobile commerce and advertising news. So stay up on things and subscribe.

Setting Bejeweled Free. Fly away, little Bejeweled.

Affiliate and Online Marketing News

FBAdsToolBox is a nifty little tool to instantly create a few dozen variations of a single ad image. I gave it a run, and it’s definitely a good product for advertisers that spend their day throwing up ads on Facebook and Plenty of Fish.

FinchSells speaks the truth about Mondays. Most entrepueners love Mondays, especially if you make less with your offers during the weekend slumps. But the point is get your Monday started off right, and you’ll be better preapred for the rest of the week. Start it off by being lazy, and before you know it it’s Friday and you’re saying “Fuck it! I’ll do next Monday.”

Good interview about a PPVPlaybook.com Success Story, Dr Manhattan.

I know a lot of people, for reasons unknown to me, seem to be jumping into soiling the sancity of Pinterest with their spam and affiliate links. If that’s the case, maybe you might want to know more about the average Pinterest user. SocialFresh has had a lot of posts recently about Pinterest, so you should probably subscribe if that’s relevant to you. Like this post about a mom’s purchasing decisions being influenced by the site.

Various tips on for local SEO in Google Places. Handy if that is your thing.

While we’re on the topic of SEO, Google is shitting all over it. So here’s what you need to know before Matt Cutts shits all over your livelyhood. But if you want completely useless SEO tips directly from Google, here you go.

Gender-based marketing from Econsultancy – infographic goodness!!!111 Here be some more infographic goodness, examining consumer behaivior.

10 very useful tips from ConversionXL on how people view websites. Here is another post about grabbing attention. #3 grabbed my attention, if you know what i mean.

More copywriting stuff – Verbs beat adjectives by NeuroScienceMarketing.

I love these kinds of posts from Unbounce, where they rip apart a number of landing pages to explain what’s good, and what isn’t.

KissMetrics always has good stuff. Out of ideas for your shitty blog? Here’s an a good strategy for generating topics. Awesome stuff about choosing what graphics and images you use on your website and landers. And here’s 7 more tips on that.

How to track Likes and other Social Media sharing with Google Analytcs.

Yo dawg, heard you need an advertising API?

Long ass post from ViperChill on creating million-dollar web apps.

Shoemoney officially jumps the shark, accidently lands on it, then fucks its dead body. Why the fuck would this even be a post? The only reason this is a post is so he can rank for the term “zuckerberg penis,” which i assume has hefty volume. I know Shoe will sell out for almost anything, but I thought he had some respect for himself and his readers, but no, this is not the case.

CakesTV Episode 4 is out. I haven’t watched it yet, but I am dying to see the awkwardness between Cakes and Steve Howe, because know they exchanged some words in at a past conference.

Good shit from Mr.Green highlighting what works on Plenty of Fishies.

InforMarketingBlog is an entire blog that highlights old ass advertisements from the Mad Men days. Add it to your reader.

Possibily Important Randomness

This is your brain on dru… i mean video games.

Facebook is an addiction, so Royal Pingdom examines why people love Facebook so much.

Using Amazon’s SES Service with PHP to send bulk mail. Most interesting.

Asian Efficiency reviews Eat that Frog. Classic book. Brian Tracy is a legend.

Nontoxin is rarely updated, but the posts are always awesome. Who needs sleep? (You, idiot!) and some cool shit about optical illusions.

Affiliate Marketing News of 2012 So Far

Time to check on the good ol’ blogosphere to see if anything interesting was said since 2012 started.

Affiliate News

Nickycakes has a TV show now… apparently, called Cakes TV. I haven’t watched it, but it doesn’t really look like a TV show… more like a webcam chat. It would definitely be cooler if it was like an actual reality show with hook-ups, backstabbing, and lots of grimey-as-fuck-ness. You know, just like the real affiliate marketing industry.

I lied. I did watch a bit of Episode 2, where Shawn Collins get so heated about my friend tmoney gaming the air-tight Affiliate Summit Badge System. Skip to ~51:30. Fucking basement dwellers!

note: While I was writing this post I listened to the show and it was pretty solid. It’s interesting that a there’s a tv show about aff marketing and the guests actually know what they are talking about.

Ben at POF always has good info at his blog. Just random tidbits of info that can help you out.

Mr. Green and The Angry Russian explain why your affiliate strategy sucks.

Z6 explains some stuff about marketing on holidays (why conversions get all fucked up) then explains drops some knowledge on how to exploit them.

Shock Marketing has an excellent post on Call to Actions.

Reading sucks. You’re doing it now and you hate it. KissMetrics asks if video improves conversion rates. Unbounce examines 10 landing pages that are using video effectively.

Not exactly related, but as a lot of affiliates are one-two man shows, this article deserves a once over – Avoiding IRS Audits

If you mess with Twitter at all, really cool infographic on creating tweets with links in them that you want people to click.

Tanner Vaughn gets pinched by the FTC and lives to tell about it.

Not mentioning Finch in this post because I am going to write up something about a couple of his recent posts.

Mobile and Facebook News

This is pretty brilliant.

Semi-interesting for developers – Mobile Marketing Association releases Privacy Policy template.

Mobile will be big in 2012, and sources say it will be bigger than big in 2013. It will probably be even bigger than that in 2014.

All bullshit aside, the amount of available ad inventory (due to sheer number of devices being sold, along with the amount of time spent online diverging away from desktop to device) will soon be bigger than available inventory on the traditional web. Big brands are slowly moving their money to mobile, but not that many companies know how to make it work. There is stupid opportunity. Not copy-cat some ads and profit opportunity, but real opportunity for creating sustainable businesses.

Let’s not forget that Facebook is going mobile, whether they like it or not, so they are still trying to figure out how to make it pay for them. Currently there are no ads on mobile Facebook, but now that they are a public company, the pressure is on to make profitz.

Open Graph
Facebook also rolled out the Open Graph a few months ago. I believe it’s still in Beta, but if you don’t know what Open Graph is, it basically Facebook’s attempt to bring all their API’s together into something that integrates into all of their Social channels.

The Open Graph is definitely a lot to take in. I had to read their documents a number of times and i had to smoke a number of bowls before it sunk in.

Here are three important things you need to know about Open Graph.
1) You create the Action. You “Like” something on Facebook now. With the Open Graph, you (the Developer) create the Action. So people can “Like” “Read” “Burn” “Fuck” or whatever else you can think of, as long as its relevant to your application.
2) More Reach – Open Graph integrates all of the social channels, so instead of just “Posting Some Shit to Your Wall,” you ping the Open Graph and Facebook will show that action anywhere it can. “Open Graph activity in News Feed and Timeline, app bookmarks and requests
3) Less friction – Before Open Graph, there were a lot of dialogs involved whenever you wanted some action to take place with Facebook’s API. If you have your Open Graph setup correctly, there is less action required from the user because you ping the Open Graph with whatever action they take, and Facebook takes care of the rest. Users had to click “Like” before – a huge undertaking of effort. Now you can ping the graph with an action whenever the fuck you want!

So what does the Open Graph mean for marketers?

The bottom line is this: With mobile growth and Facebook Open Graph, shit is going to get cray.

Best of Affiliate Marketing News 2011

So it’s like 2012. Let’s see if anything interesting happened since my last affiliate marketing news roundup post. Thank god for the holiday break though… less shit to sift through overall.

Affiliate Marketing News

The Secret to Getting Rich in 2012 is APIs. Yeah, that’s kind of a bullshit headline, but a good read nonetheless. There are many APIs available… creating a new service is just a matter of mashing these APIs together to provide something fresh and useful.

Probably the most interesting article you’ll find in this post: How to block AdBlock.

FinchSells launches Premium Posts Volume 3, one of the few things worth paying for in the affiliate marketing world.

Finch then writes about a flog with 7 offers on a single page. I see your 7 steps Finch, and raise you the 15-Step Flog.

One last one from Finch. How to really get rich in 2012. Pro-tip- it involves putting your head down and pumping shit out, not dicking around on Wickedfire or worse- writing blog posts!

Speaking of optimizing your time, here are 10 Firefox Addons for Freelancers. May not be relevant to many affiliate marketers, but the WOT Plugin is very useful for Facebook Advertisers.

Everything I know I learned from Eleah.

RedFly (not updated often but a great blog nonetheless) has a thorough post on using Google’s in-Page Analytics.

Here’s a neat breakdown of the Louie CK experiment. If you don’t think Louis CK funny, kill yourself with AIDS.

Really cool post about a “Searcher’s Mindset” and there’s an infographic involved!

Nickycakes writes about the excellent WhatRunsWhere service. What’s this… Cakes updating his blog more than once a year? That’s right, another post to unlock the time-saving power of virtual assistants.

Speaking of ad spying, Zac Johnson ( I apologize in advance for linking you there) has a post about Moat.com, another neat tool to add to your arsenal.

Mr. Dan Palanchuk has a couple good reads. Some shit you can learn from Mr Green, and 5 Weird Facts about Affiliate Network Offers. Good information in there… go direct whenever possible!

Hilarity from Mr Green as he describes 5 types of affiliate managers.

Great post on PPVPlaybook – Making Chee$e with Trends.

Direct Response has a good breakdown on sweet, juicy cloaking.

White Label Dating launched a mobile platform. I’ve never worked with this network, but there is definitely some opportunity there.

Four ways to unlock the traffic power of Browsers. Good stuff – make a toolbar or plugin that sticks to the user’s browser. Still clueless? Here’s how people are doing it.

Jay Weintraub dissects a good internet marketing scam.

I’m only linking to this because the stock photo being used is HILARIOUS. HAHA Grandpa, you ol’ pimp you.

Mobile

Smaato releases new metrics on mobile ad network fill rates and response times and such.

Pingdom don’t fuck around. The Mobile Web in Numbers.

Facebook is slowly but surely blending ads into their mobile apps. Judging by how fast Facebook’s mobile traffic is growing, great opportunity lies here in 2012.

Infographic Mania

Because if you read it in an infographic, it must be true.

Good one via IMGrind on the Anatomy of a Killer Facebook Campaign.

The decline of Organic Links via SEOBook. Next up, Google Affiliate Marketing Infographic.

Every CEO (or whatever you are) should understand gamification.

10 Mind Blowing Mobile Inforgraphics that will blow your fuckin’ mind FUCK YEAH!

2011 Round Ups

Yo dawg I heard you like posts so we put some posts in your posts….

Best of Royal Pingdom 2011

40 Facebook Marketing tips from 2011 via Luna Metrics.

Best of KISS Metrics 2011

That’s all folks!
Now get to fucking work and
stack paper high as skyscrapers
in 2012

Best of November’s Affiliate Marketing News

Holy shit it’s almost December. At this rate, by the time i finish this sentence, it will be just after Christmas.

Now, let’s see if Google Reader has anything good for us during this month of November. Overall, it’s a relatively quiet month compared to my previous “Best of” posts. Probably because everyone has their heads down grinding the fuck out till Christmas Eve.

Industry News

IMToday bought a banner recently so let’s give them a shout out. It’s kind of like Affbuzz, but apparently its handed-edited, unlike Affbuzz, which uses an algorithm of hits and clicks and a sprinkle of pixie dust.

Do you run traffic on Lead Impact? Are you a fucking ninja? NO?! THEN BECOME A LEAD IMPACT NINJA. THIS ISN’T NEWS BUT THE LANDING PAGE IS SO FUNNY ITS WORTH MENTIONING. WHY AM I YELLING?! Ninjas don’t yell…

Take a knee. This is my new favorite website.

OK on to some real news.

Affiliate marketing is still dead or dying, because this post on DirectResponse.net says so. Joking aside, there are many good points there on why the affiliate ecosystem tends to eat itself. There’s another good post on DR that can help you reduce charge backs.

If you’re feeling voyeuristic, DR also posted up this recorded call that has some good insight into the advertiser side of the online marketing space. Definitely worth a listen.

Do you suck at Google? That’s probably because you’re not a brand. Everything Google has been doing the past few years has been giving preferential treatment to brands, and kicking SEOs / small businesses to the curb. Aaron Wall says so in this fancy infographic.

I’ve been too busy to post about WhatRunsWhere again, but Finch did it so you can just head on over there.

Mr. Green has a new case study on the 310px ads at Plenty of Fish. I ask, is there any traffic left on PoF that isn’t going to Mr. Green’s case studies?

Here’s a good post on image ad blending. Basically, making your ads look like content of the targeted website.

Are you doing Lead Generation? Silly question, but Kiss Metrics has a nice post on improving the effectiveness of your lead gen sites.

Speaking of Leadgen, eConsultancy has a good series on improving your skills. Part 1 and Part 2.

Mobile, Facebook

Ruck has an extensive rant on mobile click fraud. Mobile marketing is dead already.

Mobile is exploding. Yes, still, even though its dead. Check out these pretty charts from Unbounce as they look at some sweet Swedish mobile traffic.

Check out how mobile apps are being monetized. Hint: Its in-app sales. Not convinced? Here’s so more data off Techcrunch.

With all these talk of “the future,” there’s still opportunity in video, whether desktop, pad, or phone.

Copywriting and Sales

I like info marketing blog because it talks a lot about old school copywriting greats. This is a new blog I follow so I won’t link to anything specific, but check that shit out if you’re a fan.

Direct Creative Blog has a good post on working with testimonials, and how you can integrate them properly into a marketing campaign instead of pasting them randomly on a page.

Are you building email lists via mobile? Here are some tips for making that more effective. Time is critical!

Motivation

Do you like to look busy by scribbling stuff on paper? I know I do ( if you only saw my desk…) Finch has a good post on why this is bad at Filthy Rich Mind.

Also Finch is banking pretty good with those Premium Posts. Maybe it’s time other bloggers to start providing real quality content over the drivel they post daily ( * just kidding John Chow doesn’t know anything worth paying money for.)

And finally, How to have a 36 day. Better yet…. how to work from home without going insane.