May I haz a post about all the interesting stuff that’s happened online plz?
No offense (OK, maybe some offense) but affiliate blogs keep getting shittier and shittier. People worth reading like Mr. Green and the like are posting less or stopping all together. The blogs that I’m left with keep posting about SEO and Pandas and other shit I don’t really care about. Affiliate marketing is dead and I’m pretty sure Andrew Wee killed it.
You can’t blame the people writing the blogs though. The industry is changing – probably for the better. The “too big too fail” affiliate networks have done just that – Epic / Azoogle is not paying people anymore, Copeac has shut its doors after getting bitch slapped by the FTC, and the last remaining “big network” Neverblue is rumored to be in trouble.
Everyone (who knows whats good for them … even 14 year olds are getting the picture) is changing their business model around to something more long-term. Something they can sell off in the future. A startup. A service. Whatever. Sure, it’s more work, but at least your entire business won’t be wiped out overnight when your favorite offer / network / traffic source gimmick goes down.
Anyway, this is going to be the last “wrap up” post that gets this big or in-depth. They just take way too long and I get the funny feeling no one is actually reading this shit. In the future, posts will be shorter but more frequent, and have a lot less to do with affiliate marketing.
You’re better off following me on twitter, and checking out my favorites because that’s where I store these goodies before curating them into posts like these. Although I do clear them out every time I write a post so what’s there right now might not be too useful.
Of course, the biggest news is that Facebook finally launched their IPO. Since then, the original stock price of $38 has been dropping and dropping as each day passes (although it’s seem to have stabilized now.) This may bode very well for advertisers, as Facebook might have to open the revenue floodgates.
Since Facebook hasn’t figured out how to monetize their mobile users yet, perhaps they will get more lax with what they allow on their advertising platform (will we ever see muffin tops again?) I mean, they are trying to monetize mobile users, but it’s not really bad ass. You can’t even separate out Android and iOS from each other, or traffic from Blackberry or feature phones. STUPID. (Unless I’m stupid and can’t find the setting)
They’ve gotten very strict over the years, but now the pressure from shareholders to boost revenue and profit might turn that all around. Word on the street is that some accounts are getting unbanned and spending limits are being bumped for no reason. Also, it appears that Facebook is plotting some sort of retargetting exchange.
Oh Mark, it is very enjoyable watching your high-and-mighty approach to monetization slip through your hands like grains of sand.
Affiliate and Other Online Marketing Stuff
You are now allowed to apply for your own domain extension. So if you wanted to apply for a .barman, you could send ICANN about 5-6 figures (I forget the exact amount) and they will decide if you get said extension. I don’t know what this means for the internet but certain companies and people are going balls to the wall with this. Google applies for 101 new TLDs, and Frank Shilling applies for over 50.
I feel like this will cause nothing but confusion for the feeble-minded users of the internet, but if Frank’s spending $60 Million then these new TLD’s must have some value.
How to find problems with your Quality in a Google AdWords account. This is a very indepth video I’ve watched twice and still have no idea what’s going on. Why do I suck with pivot tables so much!!!
Google has made it possible to see the exact URLs of people you are competing against. In more G news, AdWords has made it possible to target mobile apps directly. So what’s going to happen to Admob?
Finch writes about Four processes that make money for affiliates. Also good is this article about Finding a Good, Unique Marketing Angle – or how to come up with unique ways to pitch your wares. If your enjoy reading Finch’s posts, then you will definitely enjoy Finch’s Premium Posts.
Socialmouths shows you how to curate and distribute content from your smartphone. A Facebook for WordPress plugin has been released.
How to increase your blog visibility with social sharing. I do none of these.
DirectResponse has some good information on how to run a skin care offer that pleases the Federal Trade Commission.
Unbounce gives you four ways to stop your landing page from becoming a giant fail. The usual suspects – no blocks of text, strong headline, testimonials, and call to action. What 99% of online marketers do wrong. Emotion sells… not lists of neat shit.
KissMetrics looks at some cool Google tools for marketers. You probably know about most of these, but there are some decent tips and tricks here and there. More from Kiss – using “gamificiation” for better results. Can be applied to almost anything.
Do you send direct psychical mail? Here are some cheap split tests you can do.
Can’t get people to believe your shitty sales copy? ConversionXL has an article for that – How to get People to Believe What You Write. Unrelated but also good – 8 universal design principles you need to know.
Dealing with local search? Here are the updated ranking factors for local search search in the great year of 2012.
11 Ways to Drive Lots of Traffic to your Website. Unlike most generic posts regarding “ways to get traffic,” this one is actually backed up with stats.
Bing is offering a free link graph. Not a lot of Google hate from SEOBook this month, unfortunately.
Most video content being consumed now is of the long-form variety, thanks to the growth of tablets.
Apps and APIs to Check out
A new section for SaaS / APIs / Whatever that can make your life easier.
Google updates its API Explorer. So many possibilities.
Want open-source mobile analytics? Shit son, then you probably want to check out count.ly.
Stripe looks like a good payments solution for developers. Basically an easier way to accept credit card payments.
The Daily Practice – Make yourself better everyday.
Because knowledge is easier to digest in infographic form. Fuck reading!
- The Bootstrapper’s Guide to the Mobile Web Infographic
- Peeping the Social Local Mobile landscape. This seems to be where mobile really shines – people research shit then visit a store or business.
- The Power and Growth of Mobile Marketing
- Small businesses need to go mobile. Is anyone else sensing a theme here?
- At the same time, there are a few reasons why you might not want to go mobile just yet.
- Some international mobile commerce stats from zanox
- It did take a while for people to start trusting online e-commerce. The same is going to happen with mobile, but people are actually buying shit from their mobile phones, says ComScore
- Bounce Rate Demystified from Kissmetrics
- Invesp looks shopping cart abandonment rates.
- Google Display Network vs Facebook. Can’t remember if i posted this before but it’s pretty good.
- The growing dangers of Free Wifi
- Formstack has a bunch of generic stats regarding the small biz marketing cycle.
- And finally, some completely random infographics from freshtiltedsoil.
Check this shit out… a kickstartr for mobile apps. Haven’t looked too close at it yet, but looks like a great place to steal ideas if you’re developing apps. I kid, i kid! (It’s all about execution, not your stupid ideas)
Some new data emerges on how many downloads it really takes to get into the Top Free / Top Paid categories of the Apple Store.
App marketing tips from some experts. Also a very good read on the HTML5 vs Native code mobile app debate. The winner? There’s no right or wrong answer yet, and probably won’t be for years. Trigger.io also has a whitepaper trying to make sense of it all.
Your App name has a huge impact on rankings. I can confirm this even more true on Android, which is highly search-driven.
Make sure you have a sweet ass app icon (its important to app store optimization) too – Here is some app icon inspiration. Then read the beginner’s guide to mobile app marketing, which I can’t remember if I posted before. Either way, it’s got good solid tips.
ConversionXL tells you what you need to know about mobile internet users and their shopping behavior. Lot of good information.
Getting search ads to work for mobile ads. Pro-tip … there is very little competition and traffic can be significantly cheaper and more targeted over display / cost-per-install campaigns. The circle of liiiiiffffeee.
Before you launch that app though, read up and avoid these 7 reasons your app will suck on the App store.
Beyond Affiliate Marketing – Startups, Tech News, and Productivity
First and foremost: STOP GOING TO COLLEGE. Start a business. Start a lean start-up. Start a fat start-up. Whatever you do, don’t rack up 5 to 6 figures of debt to get a degree which won’t help you get a job. Only go to college if you want to be a specialist of some sort, like a doctor, lawyer, or engineering. Anything else can be learned from the giant cesspool of information known as the internet. Fuck what your parents tell you. “But you won’t be able to succeed in life without a degree” This is a lie. That dream is dead. Don’t become another debt-ridden statistic like a lot of people I know. Learn to solve problems instead. Seriously, you can start a six-figure business with less than $100.
With that out of the way…
Kissmetrics takes a look at what start-ups can learn from Instagram. Lot of good stuff, especially point number 1 which ties back to the advice laid out in Getting Real. No really… what is the one thing your product going to be really good at?
While we are on the subject of more… or less… check how this ebook from LessEverything.
Kissmetrics also takes a look at how Dropbox became such a huge company and how you can too!
If you log in to Facebook at all, you have probably seen some videos from SocialCam popup in your news feed. Here’s how SocialCam exploded to 75 Million Users in 15 Months.
Slides on how WooThemes went from $0 to 7 Figures in 13 months. Unfortunately not too much detail, but you get the gist.
The Psychological Difference Between Freemium & Free Trial Plans. There’s a difference between letting someone try something for free, and providing a limited ‘free version.’ Find out what it is!
Shark Tanks Accidental Entrepenuer – Robert Herjavec.
Lessons from the World’s Most Ruthless Competitor. Basically a company who knocks off popular or emerging websites. Sneaky fucking Russians.
On the opposite end of the success spectrum – 10 Millionaires and Billionaires who lost it all. Addicted2Success is a great blog so subscribe if you enjoyed that article.
How to Plan Your Week like Tony Robbins. Really in-depth read. Tony Robbins is the shit!
Life is short, but there are enough hours in a day. Don’t waste a single moment.