The Real Truth behind PPC Classroom

January 13th, 2010 by Barman Leave a reply »

You thought PPC.bz was going to leave you hanging without some good drama before Affiliate Summit West? Well, ye have little faith.

This is a story about PPC Classroom. It’s some newbie PPC coaching shit run by two guys. One person is Amit Mehta, who has a fancy “crib” in Boston somewhere. The other guy, who is less known, is actually the owner of it, and his name is Anik Singal. You would think Amit actually owned it with all the promotion he does for it, but you are wrong. He is just an affiliate / partner.

Make sure to remember the difference between these people because it is important. If you want to entertain yourself with the PPC Classroom sales page, you can read it here: PPCC

PPC.bz has more inside sources than the CIA, so I am always getting e-mails from people with leaked conversations, stories, and all types of shady drama. This is one such instance of juicy inside information. This is direct from an inside source at PPC Classroom.

The charlatans in this industry are everywhere you look. I have a problem with PPC Classroom because it charges people close to $100 a month for information that doesn’t teach them shit. It’s all bullshit. Newbies sign up thinking they will see instant riches, but get led down the road to failure. There are some many over-hyped, bullshit products in this space it is near impossible to find anything worth buying.

It’s all fucking hype and very little substance, and products like these fleece people for their hard-earned dollars they made working the manager’s position at Burger King.

I hate “Gurus” PPC Classroom is going under, but we’ll save that part for the end of this post.

Let’s get this road on the show!

Amit Doesn’t Actually Know Adwords

How does someone who doesn’t actually know Adwords going to teach people about … Adwords? I don’t fucking know.

Source says: Amit only had like 2 successful campaigns. One was a regcure campagin, and one was public records. Thats it. I saw inside his Adwords account and it was a complete joke. He basically got REALLY lucky. I mean he had adgroups and keywords stuck all over the place. It looked like some total newbs account, basically nothing like anything he teaches.

PPC Classroom has survived this long without being exposed for the shit that it is because they hire “coaches.” Coaches are just regular people that get paid by PPC Classroom to be active on the forum, help people, and all that shit. Do you think Amit is spending his day with hands newbie-hand-holding? No.

Granted, Amit did cash in on Adwords. This is nothing to scoff at. But the fact that he is leveraging this luck into a coaching program is the crock of shit.

It’s comparable to writing a “How to win big playing slot machines!” book. Do you think Amit ever told people what he was promoting so they can make money “Step-by-step” like he was doing? Fuck no.

Inside source says: “We would have webinars, etc and he wouldn’t be able to answer questions from students about somewhat basic stuff.”

Amit has no doubt made money pushing Guru snake oil than he ever had made with Adwords.

Now you may be bugging out thinking I’m a dickhead for outing his niches. See the next section.

Amit Got Banned from Adwords. Twice.

Amit is already running his mouth, teaching people how to not get banned from Adwords. Motherfucker, you got banned twice!

Direct from leaked convo:

Amit says: “I got banned twice. Every affiliate site I put up is getting slammed!”

Full. Of. Shit.

PPC Classroom Sells Out Its Students

This is nothing earth shattering. If you have a group of buyers you want to upsell them, mail them, whatever you can to squeeze out the pennies from their wallets.

So any time a new guru shit head product comes out, the PPC Classroom people get their customers to buy that shit so they can earn a handsome affiliate commission.

Inside source says: “So they made $700k from the Google Cash Detective Lanuch. Basically Amit hyped it for all he could and ALL the students bought into it. Well, obviously a month later when the students still hadn’t made any money they were all pissed…then Amit came out and was like…”oh you don’t really need that.”

It’s one big Guru circle jerk.

PPC Classroom had False Testimonials

Inside source says: On their latest launch they had fake testimonials. I think they took them down now but several of the testimonials were from the COACHES, not students of PPC Classroom. They (testimonials) said how Amit helped them earn millions, etc…just flat out lying.

They had a director of education who was basically in charge of teaching students and overseeing coaches and she had never done any affiliate marketing herself. I really don’t think he (Anik) is an affiliate. He doesn’t seem to know wtf he is doing except for wearing aligator shoes.

Nuff said?

PPC Classroom is Going Under – Not Paying Its Affiliates

This is the real story. The shit up there was just trash talking Amit. Don’t put yourself out there if you don’t want some blow-back. He’ll live.

The bigger story is about Anik Singal. Apparently he is not a popular cat.

The parent company of PPC Classroom is Lurn.com, and word on the street is that they are going under. The conversation below Is between Amit himself and our insider, talking about the their PPC Classroom woes.

Amit: Lurn is on the verge of bankruptcy. They haven’t paid affilaites since September, and now they’re delaying my payments.
Insider: What happened to the company?
Amit: I have no idea, but they screwed me by not paying affiliates. No one was motivated to promote PPC Classroom 3.0
Insider: I got a weird vibe from Anik when I met him, like he could be shady or something.
Amit: LOL. He’s not doing anything shady. He likes openly SCREWING People.
——-
Insider: Does he owe them (affiliates) a lot of money?
Amit: Yes. His company is cash strapped.
Insider: I’m surprised affiliates haven’t complained publicly about it yet. Maybe they will.
Amit: They stop promoting. Good thing you left when you did.
Insider: Did the company just grow too fast or did he just spend too much money?
Amit: spent WAY too much, and every launch after Feb PPC Classroom 2.0 BOMBED
Insider: lol what will happen to the other coaches? They gonna get paid?
Amit: I don’t know man. it’s BAD
Insider: That’s ugly ….
Amit (posting an email from PPC Classroom):

“Hi Amit, sorry I did not respond as we have been swamped after the holidays. You have been very patient with payments and we really appreciate it. As you know the market has sucked and things have really slowed.

We are working on new sales initiatives, which are already starting to help. However, we have a backlog of commissions (back to September) that have not been paid.

I am hoping that you can help us and be patient for 30 days or so so we can sort all of this out.

Things are improving every day but I would like to prioritize Affiliate payments for a while or our sales will decline further. Let me know if we need to talk about this more but I assure you there is no concern of not getting paid, we just are in catch up mode right now.”

Lessons Learned

Are there any lessons to learn here? I don’t fucking know.

One thing is for sure – if you are a newbie then you need to not fall for this shit. If you spend your hours and minutes anticipating the latest Guru info product, you’re going to be spinning in circles forever. The majority of these programs are straight-up, crocks of shit. None of this shit is going to make you rich retard.

And if you promote PPC Classroom you better stop cause you’re not going to get paid.

Another thing is that affiliate networks hate these guru products. They get flooded with a bunch of newb-tards that have no idea what they are doing. Not only that, but a bunch of fraud applications to deal with as well.

Game. Set. Match.

53 Responses

  1. Josh Todd says:

    Affiliate networks hate these guru products. Confirmed.

    • Wynne says:

      ages ago I joined ppc classroom. Man what a scam. Bunch of doodle-heads running around trying to teach shit they have no idea about.

      There was a couple of legit coaches there but they have left and started their own continuity programs.

  2. A+++ FOR EFFORT. WOULD READ AGAIN.

  3. Finch says:

    This industry depresses me so much.

  4. Matt Fraser says:

    if name ends with classroom | coach | woman, it is complete horse shit.

  5. Have you ever thought of a career as an investigator? This shit is golden.

  6. Thales Prado says:

    Just to think that about a year ago I would fall for this “Classroom” crap…

  7. cris chico says:

    i love guru gossip

    it’s better than sitting at home watching tv

    dig up some more dirt

    love the blog

  8. conv3rsion says:

    goddamn, thats how you tear down some guru shit. Barman dropping it hard.

  9. Brandon says:

    Glad I don’t use Coach in any of my programs :D

    Seriously though , lots of money to be made in shepherding , sucks though that the affiliates aren’t getting paid.

  10. Lach says:

    Do these guys run WotoGepa aswell? …

  11. Human says:

    Wow. That is some deep stuff, barman. But seriously, was anyone that reads ppc.bz gonna get in on PPCc anyway? :)

  12. Jokerman says:

    Hey Barman,

    Why don’t you write about Amish Shah’s Crap
    Magic Bullet System?! Same Shit!
    Total Crap..

  13. rambooster says:

    So it’s a subscription based WarriorForum?

  14. Conv3rsion says:

    Barman needs a guru dismantling series with more posts like this one. It would be both hilarious and stop lots of retards from wasting cash

  15. more drama than yu’s mamma

  16. Jason says:

    I love this fucking blog. You got skills bro.

  17. Wishbone says:

    Oh great…you’ve just given Amit his “Behind the Music” rock bottom moment. It wasn’t enough to just let PPCC die a slow and natural death…you just gave Amit the angle for his comeback. I can see him now…

    “I have fallen from The Google’s good graces but I am a CHANGED MAN, Hallelujah! I have seen the light of PPV and it is good. Can I get an Amen? Can I get an AMEN?????”

  18. Dallas says:

    And now superduperpooperscooperaffiliatemindset.com is down. Interesting.

  19. Shane says:

    Dammit, during the first part of the post, I was thinking I could do my own “Make Monies with PPC!” course. After all, I’ve heard about PPC, so I’m qualified.

    But seeing that they are going broke, I guess I’ll go back to writing some ebooks.

  20. I’ve been reading this blog for some time now, and i gotta finally say “Damn, this is good!”.

    I’ll have to return the favor someday for all the lolz and great info you’ve posted here.

    Maybe a hand job…if you don’t mind me projectile vomiting at both the beginning and end of it.

    p.s. viagra viagra viagra

    - Steve

  21. Some Lowly Affiliate says:

    I did a free* trial of PPC Classroom last year when Brad Callen was offering two licenses for any of his products free* if you signed up through his affiliate link.

    I came in expecting it to be shit and I was going to cancel my subscription before the first month was up. Needless to say, I wasn’t surprised. It’s garbage. Complete and utter garbage. You could learn more from fucking Digitalpoint than PPC Classroom. Actually, you could learn more from a single decent thread or post on any half-reputable site than that entire course.

    *$10 shipping for some shitty PPC Classroom DVD

  22. Eye opening post, your have done a good job by exposing so called “gurus”.

  23. mumblejae says:

    i’ve been to a PPC classroom event – it was a fucking joke.

  24. Ryan Eagle says:

    No reason to hate – guru’s are hustling and making a lot of money. It’s common sense to anyone smart that they just play off other idiots dream of making money off an eBook.

  25. LOL I knew PPC Classroom is full of BS. I remember they had an interview of Amit. The person who interviewed Amit is one of his close friends. Of course, the interview would sound really good!

    Yea, never listen to Amit because you will get your website, AdWords, everything banned. Biggest scammer in history.

    -Kai

  26. Dot Com Note says:

    Quite an interesting read. I was an PPC Classroom student for one month and after that I quit and got my money back. But somebody called me and pushed me to enroll in their super duper one-on-one course for more than 6K. I was asking for a written guarantee that I would make that money back in three months and I never heard from them again.

    Most of the so called gurus have may be one or two successful campaigns (what ever it is PPC, Affiliate Marketing, etc.) and after that they become gurus and start making their real money from teaching others. That is what they have learned from their Jedi Masters.

    However, if they have some good tools, I think it is okay and they should be upfront about the value of their tools and teaching should be secondary and freebie.

    Just imagine for a second. Busy business people don’t have time to teach and when they are really generous enough they teach in their local community college/university. How many real CEOs have opened up online courses to teach?

    Most of affiliate products are useless and people really don’t need them to improve their life. Do people want these products? Yes they do, specially English speaking developed countries and the USA is on the top of the list. They want these products when you package them nicely and try to show them the perceived value of the products.

  27. Aditya Singh says:

    Sounds like u hate him too much. Any thing personal ???

  28. Mike Mograbi says:

    I’m not affiliated with Amit Mehta or Anik Singal.

    Here’s my opinion:

    1. I found PPC Classroom 1.0 and 2.0 one of the best courses on PPC for beginners/intermediates. It isn’t really for advanced people.

    I think something’s missing in almost all information products. They don’t clearly tell the buyer what level it’s mainly for.

    That’s why many of us, who are not newbies feel “cheated”. We’d be expecting something for our level but we end up with basic stuff.

    2. Amit Mehta has come forward with a “screenshots” self-defense in his latest blog post (he actually links to this post).

    He provides screenshots of his AdWords account. I have not verified their “authenticity” but they sure do look a lot more than regcure and public records.

    3. Regardless who is speaking the truth and who is not (Amit or the ex-ppc classroom employee), we should never believe one side without listening to the other side. Innocent until proven guilty.

    And personally, all I care about is good content, and PPC Classroom is good content for newbies and intermediates.

    As for “questionable” tactics in ANY internet marketing information product, leading to Adwords accounts getting banned, I recommend reading and IMPLEMENTING AdWords Terms of Use. As simple as that.

    Play it safe. Good luck.

    Mike M.

  29. John says:

    Hate to say it but i have worked closely with AMIT and most things in this blog are true. He is a arrogant son of a bitch that will lie, cheat and and steal to get ahead. If he can stop bragging about how great his life is then maybe he really could help some understand the business, which i personally believe is dead now.

  30. Gabby says:

    Those sour grapes wouldn’t taste so good!

  31. Dave says:

    Great post, i hate to see stuff like this, me personally i never bought a damn thing from anyone, if you want it that bad chances are the information is all ready somewhere on the internet, its amazing to see how people can fall for shit like this. These guy really think they are real Internet Marketers when they are just shitting people out if their hard earned money. Sorry man im just pissed that these wanna be internet marketers are making this kind of work ripping people off..

  32. dude says:

    Anik doesn’t know affiliate marketing? I do affilaite marketing and promote some of the same stuff Anik does. Just recently Chris Carpenter launched a product and Anik promoted it as well. They had a contest to see which affiliate would by the number one promoter. Guess who won? Anik did. He beat out all the other well known names in the industry like Frank Kern and Jeff Johnson.

    Your source was also wrong about nobody being motivated to promote PPC Classroom 3.0. I’m actually on most of the big gurus email list and when PPC Classroom 3.0 was having a launch all the big guys were promoting it. Like who you ask? Chris Carpenter, Joel Comm even Adwords king Perry Marshall got into it.

    Lastly, I’m also a student of PPC Classroom 3.0 and the material is top notch.

    From the sound of it you have a personal hatered towards Amit and Anik for some reason since they are your competition after all.

  33. Lowen says:

    If Amit has nothing to hide, why didn’t he approve these two comments of mine on his blog?

    http://img32.yfrog.com/img32/5277/1192010104617am.png

    Here’s his blog (where you WON’T find my comments):

    http://www.superaffiliatemindset.com/

    Amit is a supposed “PPC expert”, yet he breaks Google’s rules by having more than one AdWords accounts – he says so himself on his blog:

    http://img695.yfrog.com/img695/7466/121201015853pm.png

    According to Google: “Individuals advertising for themselves or for their own businesses may only have a single AdWords account.”

    http://adwords.google.com/support/aw/bin/answer.py?hl=en&answer=14179

    It’s no wonder PPC Classroom is struggling and people are calling Amit a fraud. “Experts” like Amit are giving advice that will get your AdWords account banned in a heartbeat. Just like two of Amit’s AdWords accounts were banned. Hello!

    It’s like a drunk teaching you how to drive.

  34. Greg says:

    I have never seen such a rebuttal trying to “prove” that this post and the source behind it is lying. Hmmm… Disgruntled x-employee or someone exposing shady from the inside? If all is this is such a “lie” then wouldn’t you just ignore it instead of spending hours of your time with a freakin 10 page post, screenshots and all that other bullshit? It basically proves a lot of this is real by coming off so try hard.

    Dude, if your so great at adwords then drop the dumbass “GURU” garbage, STFU and go do adwords with all the accounts you don’t have.

  35. Anton says:

    I was a student of PPCC 1 and 2. Back in 2007 ppcc 1 by Jeremy Palmer was one of the best for ppc newbs. Later Jeremy updatd his ppcc 1 into the Black Ink Project that was a great valuable course on promoting stuff with ppc.

    ppcc 2 died a slow death since maybe feb 2008 and finally they’ve lost all their coaches and finally stopped providing new content except maybe low-value webinars just to keep some people in their membership.

    the WORST advice from Amit Mehta that actually created loads of student’s failures than successes is promoting clickbank shit with ppc (adwords, etc).

    Show me at least 1 man who’s really successful with promoting clickbank stuff with adwords ))) there was a guy in ppcc 2 who claimed making over 1000s$ daily with top clickbank products and his keywords converted like 1/10 to 1/30 and he also claimed making over 10000$ NET DAILY promoting some CJ stuff. Guess what? he’s now promoting clickbank products….with SEO sites )))) making around 300-400$ a day. I knew his clickbank ID and found that he’s a member at Mark Ling’s afiloblueprint.

    Never really heard of other successes, probably several guyes who had some luck with PPC to CPA offers. they also had a guy who scaled his campaign from 100$ a day to over 1000$ a day profits thanks to Amit’s boston workshop. that guy wasn’t a newb and had some good experience in PPC, but for the rest of the croud he became a main sales pitch for the private boston workshop for several 1000$.

    My overall experience – yes Amit gave a good solid foundation and mechanics of creating ppc campaign on search and content networks of adwords. he shared some insigts into keyword research, but NOTHING MORE! the crowd of newbs losing money on adwords struggling to make a fucking clickbank sale – that’s the net outcome of ppcc.

    I asked Amit a lot of times – stop showing your cool stats, just give us a real case study !!! small but profitable campaign, let 50$ a day profit, and people will thank you for that! instead, he showed ppc on HIS level, like jet stream traffic and other stuff like launching a campaign with 5000-7000 keywords.

    PPCC deserved it’s failure.

  36. Reese T. says:

    Have you ever heard of spell check? You might want to consider using it.

    And to all you sheep out there that are taking everything this guy has said for truth, there is always another side to every story. What proof has he given except to continuously state an “inside source?” Now that’s real credibility. It seems to me that this writer uses his blog to bash people in order to make a name for himself.

  37. weezy says:

    You right man, PPC classroom screwed over, I signed for PPC classroom 2.0, and I almost spent $800 on their upsells. I didn’t learn shit from them, I actually called my bank and got my refund even after the 30 days Guarantee.

  38. rawbones says:

    jeeze, lemme see, do the math skillz.

    Person A give person B 100.00 to teach person A how to make 10000.00.
    .
    I like it…….yes yes yes
    .
    There are 2 names for this phenomenon:
    .
    Its either outright fraud or inflation (monetery expansion) otherwise considered fraud.

    This industry is so fucking shady its creepy.

  39. fr says:

    Fuckin evil mother fuckers need your ass’s whipped. a good ol’e fuckin curb service would straighten som of these fuck nutz out.

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