If you’re in affiliate marketing, even if you don’t call yourself an entrepreneur, you are one. And while many people think being an entrepreneur is a cakewalk (especially the people suckered into thinking there are “easy riches on autopilot” by the shithead gurus), no one really talks about the tough times that come before you’re actually making a living.
Tough times happen to all entrepreneurs, whether you’re still trying to crack that nut, or you’re successful already. Unless you’re the luckiest person on earth, you are going to have some shitty times fall your way. I guess the roller coaster ride is part of the excitement of doing what we do?
“Know the true value of time: snatch, seize, and enjoy every moment of it. No idleness, no laziness, no procrastination; never put off till tomorrow what you can do today.”
– Lord Chesterfield
Complacency is the killer of success. In an economic system that thrives on competition, you will lose when you get lazy – doesn’t matter if you’re a big corporation or an individual. So unless you have a huge nest egg that will feed you for the rest of your life, you cannot get lazy as an entrepreneur. Always be improving yourself and your marketing strategies.
“Procrastination is suicide on the installment plan.”
Neil Turner wrote a very brave post about getting lazy. Whether your drug of choice is boozing, partying, Xbox, or actual drugs, staying out of the affiliate game for a few weeks, let alone six months, is going to ruin you.
I’ve heard too many stories of successful affiliates getting lazy and ending up in the gutter. Not an actual gutter, but basically back to “square one.” It can happen to you, but if you’re sharp you know what to look out for. It may happen to you once, maybe twice, but hopefully you’ll learn from experience and not let it happen again.
Fighting Off Procrastination and Lazyiness
There’s really nothing I can tell you to prevent laziness in the future. Everyone has there is own reasons for being lazy, so there isn’t a solution that works for everybody. The ability to fight off procrastination is something you learn over time. Once you suffer from the repercussions of forgetting about your campaigns, not launching new ones, or stopping your split-testing, your ass will get bit and hopefully you will learn your lesson.
It’s easier to fix a marketing campaign running at 50% then starting all over. So if you are going to be lazy, be lazy for a short time – not half a year. Take your breaks when you need to, but get right back on track as soon as you can.
When you do take a break from the affiliate gangster game, spend some time to improve yourself. This means reading or watching some seminars or whatever the fuck. A great book to read to get better with the problem of procrastination is “Eat that Frog” by Brian Tracy. Tracy has written a ton of books on success, so he is one of many authors worth looking into if you suffer from this problem (which is almost everyone.)
The Agony of Defeat
So what if you’re not lazy? What if you’re busting your ass day in and day out, but getting no where? What if you spent 2 weeks solid on a campaign that just ended up being a bust? Or 3 months on a website idea that went know where?
Or what if your world is just crashing around you?
If you follow my Twitter, you may have noticed a time period a few weeks ago where I had some crybaby posts bitching about my life. I was lazy early this year and was paying for it, so my affiliate game fell off hard. And when you combine that with problems I was having within other ventures, well I just felt like there was no hope for the future.
After a few days of it though, I realized I was being a bitch and stopped that shit. The occasional expression of depression is fine – just don’t make it your whole MO. Twitter just makes it easy to express what you’re thinking or feeling without definition.
Either way, demotivation hit. You lose motivation when you’ve tried hard to get something to work and it doesn’t, like where you spent a whole lot of time on a campaign and having the offer die on you days later.
Sometimes we fail because of laziness (self-inflicted), and other times because of the unfortunate circumstances (bad luck) the world gives us. So what do you do?
Fight Through it You Bitch
If everything we touched turned to gold, we’d pick our shit up out of the toilet and sell it to pawn shops.
Despite being demotivated – I was still busting my ass to get everything back in order. And as the days and weeks passed, I simply realized there are ups and downs and you just have to deal with them.
Take what you can from failure – the thing you can’t buy, which is called experience. You will learn more from failure than can ever be taught from a book. When you start building your experience, reading e-books and watching seminars makes a lot more sense because you immediately know what you can apply and what you cannot.
Getting through the hard times is what separates the men from the boys. It separates the true entrepreneurs from the wanna-bes. When you give up and decide to get that entry-level IT job, you’ve established that being an entrepreneur is not for you.
But a true entrepreneur will fight through the down times, bleeding bare knuckles and the world on your shoulders and all. And he fights until he gets what he wants.
There is always a light at the end of the tunnel, just remember that another tunnel will always come, so be prepared for it this time around.