Everyone’s talking about this PPV thing, so it was only a matter of time before one of the greatest thinkers in affiliate marketing gave his say on it. Andrew Wee, blogger and photo-whore extraordinaire, committed to a 2-week case study to see what PPV was really all about.
You can read Wee’s case study here if you’d like.
To get the gist of Wee’s case study, here are his statistics:
Assigned daily budget: $10/day
Total views: 627
Total spend: $7.47
Average daily spend: $0.30
Total number of conversions: 0
Net profit/loss: -$7.47
WOAH! WHAT A CASE STUDY! SOMEONE GET ME IN TOUCH WITH A SCIENCE JOURNAL SO WE CAN PUBLISH THESE RESULTS!
So basically Wee did a 2 week case study that made no conversions. If it didn’t make conversions, is it really a case study? Isn’t it like dividing by zero? It’s something that you can’t do.
Let me give you some advice from a semi-experienced PPV marketer.
First off, you might want to stick to only one pop a day. With an average of 45 views a day, this is way too much. Anything over 2-3 views a day can lead to analysis paralysis (when you spend too much time thinking about the data rather than doing.) Having too much data is somethings a bad thing, so stick with what you can put on one page of an Excel document.
If you don’t convert on every single view then you’re obviously doing something wrong.
Second, I don’t get how 6,000+ urls can only yield 45 views day. Wee must have been scraping the anus of the SERPS for targets, because it makes no mathematical sense to me. Maybe because he ran on DirectCPV and it sucks ass? Hopefully they don’t jack this winning campaign from Wee.
Third, with a 30 cent a day spend, Wee is really balling harder than most people reading his case study. I recommend that Wee bring that down a lot, because the most newbs won’t have that much to blow. For PPV to really work, you have to spend a decent chunk of $$ to just gather data and split test everything. If you can’t hang with that 30 cent a day spend then you’re not going to get statistical relevance from your campaigns.
All in all, PPV is really where its at and I look forward to more case studies from Wee. With everyone jumping on PPV, the bidding wars are going to get fierce, so you need to know what you’re doing.
When the next blogger asshole posts his “winning PPV campaign and landing page” and 50 newbies do the same exact campaign, sending bids through the roof, you will have the head start because you are following the true pioneers, one which is Wee.
God have mercy.