This is a quickie post about Media Buying.
If you’ve forgotten what What Runs Where is, check out this recent review of WhatRunsWhere. WRW is essentially a spying tool for display advertising. There are some decent tips in that review, if you’re still wondering what to do with that intelligence.
Speaking of which, BlueHatSEO seems to be back online, so check out the “How to Start Your First Media Buy” Post.
The PDF explains the difference between “direct site” buys, where you buy ads directly on a single site or group of sites, and “exchanges,” where you have the ability to buy media on a huge network of websites. At this point you should be fairly grounded in what media buying is all about.
Lean.com RTB Exchange and More Buzzwords
Now that you got your shit together with media buying, you should check out LeanMarket, which makes a mockery of all the other aggregate DSP / RTB platforms out there.
For the foreseeable future, LeanMarket isn’t open for public registrations. But if you know the secret password, you can get your foot in the door. $500 is the minimum depsoit, which is respectable. It keeps the newbies out and it’s lower than other traffic platforms like TrafficVance. I wouldn’t worry about newbies either. LeanMarket has access to so much traffic you could spent millions of dollars a day, and there would still be plenty left over for everyone.
The secret password is “dullspace.” ( That is not a joke either. I know we have some “boy who cried wolf” shit going on with the word “dullspace,” but you better recognize the seriousness of the situation here. Like many great mysteries that have plagued mankind before, “dullspace” is the answer. Trust me. )