Tag Archives: whatrunswhere

Google Adsense Scraper for $19 per Month

Fresh off the press!

WhatRunsWhere has launched their Ad Vantage product which gives people access to the WRW Google Content Network data for only $19.

WhatRunsWhere has a ton of intelligence data ranging from mobile to Google Content network and other platforms. But this intelligence comes at a price. The full WhatRunsWhere monthly package is over $200 – which is completely justified for most affiliates and agencies, but its definitely not for everyone.

The fine people at WhatRunsWhere saw this gap in the market and decided to offer something for entry level affiliate. For $19 you get access to their huge database of Google Content Network data. Content Network is massive, which means there are plenty of ads for you to “borrow” from. Use this data to launch your own Content Network campaigns or to get inspiration for other ad networks. Either way, $19 is a steal.

So if you’ve always wanted to see whats working but couldn’t justify $200 or more a month, then here is your chance. Get access to the WhatRunsWhere Google Content Network data with the Ad Vantage package – only $19 a month. Damn son, that’s less than like a gram of weed!

WhatRunsWhere Gets a Mobile Ad Spy

Few months ago I did a write-up of WhatRunsWhere, a media buy “spy” tool for advertisers and affiliates. They added a bunch of new features at the time which improved on the already good service.

Well today, we learn – via techcrunch – that WhatRunsWhere gets itself a mobile ad spy tool. With the huge growth of mobile advertising, it’s great that WhatRunsWhere is staying ahead of the curve. As far as I know, there are no other mobile ad spying tools available (There were a few private self-hosted ones floating around). I had an account on MobAdSpy – great data, Rob is a good developer, but a mediocre UI. From what Max tells me, they’re going to integrate it all together. Everyone wins!

WhatRunsWhere still lets you try it for a $1. If you’re looking for media buying ideas for your own or affiliate offers, I can’t recommend WhatRunsWhere enough. And now that they have a mobile database, you can dominate on desktop and smartphones. AWww jeah.

They grow up so fast ::sniff::

It’s nice to see the Wickedfire (dysfunctional) family getting all “start-upy” on us with Techcrunch mentions. LeanMarket got itself a piece last month. How long before SerpIQ gets its buyout by Compete or Quantcast? I met the Knowem creator (although breifly – your business card has been floating around my desk forever – how’s that for a late follow-up?) at the Dirt Nasty party. I’m positive there are some I’m forgetting.

Hell, I think it might be time to do some stories on the people moving out of the affiliate marketing game and creating long-term businesses. If you or someone you know created a real business but got your start on WickedFire, holler in the comments or with an e-mail. Might as well start collecting names now and see if we can do some real journalism on ppc.bz.

Free Media Buying 101 PDF from WhatRunsWhere

This is a quickie post about Media Buying.

Here is a Free PDF “Media Buying 101” ( .mobi version, .epub version) from the WhatRunsWhere folks. Short, but concise. And it’s Free 99, so stop bitching.

If you’ve forgotten what What Runs Where is, check out this recent review of WhatRunsWhere. WRW is essentially a spying tool for display advertising. There are some decent tips in that review, if you’re still wondering what to do with that intelligence.

Speaking of which, BlueHatSEO seems to be back online, so check out the “How to Start Your First Media Buy” Post.

The PDF explains the difference between “direct site” buys, where you buy ads directly on a single site or group of sites, and “exchanges,” where you have the ability to buy media on a huge network of websites. At this point you should be fairly grounded in what media buying is all about.

Lean.com RTB Exchange and More Buzzwords

Now that you got your shit together with media buying, you should check out LeanMarket, which makes a mockery of all the other aggregate DSP / RTB platforms out there.

For the foreseeable future, LeanMarket isn’t open for public registrations. But if you know the secret password, you can get your foot in the door. $500 is the minimum depsoit, which is respectable. It keeps the newbies out and it’s lower than other traffic platforms like TrafficVance. I wouldn’t worry about newbies either. LeanMarket has access to so much traffic you could spent millions of dollars a day, and there would still be plenty left over for everyone.

The secret password is “dullspace.” ( That is not a joke either. I know we have some “boy who cried wolf” shit going on with the word “dullspace,” but you better recognize the seriousness of the situation here. Like many great mysteries that have plagued mankind before, “dullspace” is the answer. Trust me. )

WhatRunsWhere Review – Media Buying and Ad Spying

So you want to up your A game and blow up traffic till your server catches fire? That’s what media buys are for, fool!

Almost a year to this day, I sold out a little bit and wrote this WhatRunsWhere review.

If you’re not familiar with What Runs Where, it’s a service from two internet pros. One of them is shady, slightly, and the other is a goat named mattaw. Mattaw ( or Max ) has been so kind as to do a few “ask me anything” posts on Wickedfire, so if you want a primer on media buying along with some pro tips, check out Media buying Ask me anything Part 1. I enjoy Part 2 because dullspace makes an appearance.

Also Max wrote an epic guest post on BlueHatSEO called How to Start Your Own Media Buy (Linking to cached version because BlueHatSeo is down at the moment, oh noes!!)

What Runs Where Gets All Shiny and Stuff

When I wrote about What Runs Where in the past, my main complaint was the fairly confusing and slightly ugly user interface. But just in the past week or so, the entire UI has been redesigned and streamlined, so lets take a look.

The interface has been narrowed down to 3 main parts. It’s more along the lines of MixRank, which is a competing service that focuses on scraping Google Adwords data. Although it’s only Adwords data, their interface was a lot more user-friendly than What Runs WhereBUT NO MORE!

Before diving into that, one thing I’ve noticed is that What Runs Where is significantly faster than it was before. Searches only take a second or two, which is pretty surprising based on how much data they have to sift through.

Search By Advertiser

Simple enough. Enter a domain name and find out more then you ever wanted to know about an advertiser.

Warning: a search for “domain.com” and “www.domain.com” will yield different results. I’m being told this is being worked on, but if you keep getting “No Results” then this is why.

AdStrength™ – When you search by Advertiser, you can sort ads by “Most Recent” and “AdStrength” (not sure if really trademarked… or just being clever).

The formula is simple: (Times Seen x Frequency x Days Running) = AdStrength. The higher the score, the more likely it is that this is a successful ad.

Be careful of Brand advertisers though. Some companies could give a fuck about ROI, so their media teams spend the company’s money like its their job (.. it is) If you’re a performance advertiser, or affiliate marketer, you actually care about ROI. Just because an Ad Strength score is high, doesn’t necessarily mean it’s a profitable ad. If it’s a brand, chances are they’re spending money to build the brand by getting the most impressions possible. For example, Google Chrome ads are everyyyywhere.

Placement Suggestions – A really neat feature when searching by advertisers. This tab will show you potential placements you can try for your campaigns. DEAR GOD, WHY IS IT SO SIMPLE?!

Search By Publisher

Let’s say you build a media plan with something like Google Adplanner. You can use the “Search By Publisher” feature to look up specific domains and see what kinds of ads are working for that Publisher. Are their more leaderboards than square? Then spend more time on leaderboard ads, lest you wonder why your 300×250 ads are getting no impressions.

On the other hand, if you’re just fishing for campaign ideas, you can look up a popular website for a demographic you’re familiar with to see what companies are advertising there. You can then find some related affiliate campaigns to promote. Better yet, you’d build up your own lead gen funnel so you can collect that juicy user data and promote several types of offers to them.

Search By Keyword

Self-explanatory when you search for Text ads. It’s gets a little trickier when searching for banner ads. Either way, you can get a little clever here and search for random stuff – “HDTV” yields results where Quibids is absolutely dominating.

Useful Ideas and Tips

Let me preface this by saying I’m not an expert media buyer by any means. I dabble, but most stuff has been in the ‘self-serve’ category, versus signing insertion orders and shit like that. They are basically the same thing apart from how the money is spent.

PPV Targets Galore – One of the best uses for What Runs Where and other ad spying tools is the ability to generate a huge list of relevant PPV targets. If you’re running some dating on PPV, you can look up a bunch a of dating advertisers, see where they’re advertising, and pop those placements into your PPV target list. Simple as that. This applies to any niche.

This is far more efficient and effective than something like Google Ad Planner (although, you can never have too many targets) because you already know that this type of offer is already working on these publishers.

We Goin’ International Baby – What Runs Where added a few more international countries to its data. International markets are far less competitive then the US and other English-speaking countries. It is what it is because 95% of marketers won’t take the time to translate ads to another language, despite how easy it is.

The obvious thing to do is find popular Advertisers or Publishers in other countries then look-up what kinds of ads are being served there. Also, you can search by Keyword with a foreign word. For example, even though France is not listed as a country in their database, you can do a keyword search for “rencontre” to bring up a ton of French dating ads.

Hybrid Ads – Some companies like AdSonar and Pulse 360 have creatives known as hybrid ads, which is a text+image combo. Sound familiar? That’s basically what many social media ads are.

You can use the hybrid ad data from What Runs Where in a number of ways (hint: Copy pasting the ads then running them on the same ad network is not one of them). Since we know image accounts for roughly 70% of the CTR, you can easily see what kinds of images are grabbing attention.

You can port these hybrid ads to other traffic sources that support hybrid ads. Facebook and Plenty of Fish come to mind. Of course, some preliminary demographic research is needed here.

You can use the similar images and copy (or be a dick and rip them 100%) to create banner ads that look just like hybrid ads. Make IAB banners that look like hybrid ads, but run them on a banner display network where hybrid ads aren’t supported.

Or you can use the hybrid copy+image to use as a base for catchy PPV landers. Just expand that bit of text and image to a ~700×500 px window and you got yourself a landing page that’s likely to work.

What’s Really Working – You hear about those $10,000+ media buy days that people brag about. Are they bullshitting you or what? For the most part, no. ( Unless you’re selling $50,000 media buy coaching, then yeah, probably bullshitting. )

If you spend enough time digging around What Runs Where, you find little golden nuggets of valuable information. “Why are these Warren Buffet ads showing up on every financial website?” “Why does Quibids have a 50,000+ Ad Strength Rank?” “I thought flogs and farticles were dead?! Why are they all over the sites like MSBNC and Fox News?”

When you start seeing patterns of certain advertisers and types of advertisements showing up on some of the biggest websites in the world, you really get an understanding of where those $50,000 Fridays come from.

Where can What Runs Where Improve?

Export Domains – Right now I don’t see any feature for exporting a CSV of domains when you’re on a “Traffic Sources” tab. Copy and pasting the list, then cleaning it up in Excel is kind of a pain compared to exporting a ready-made CSV.

AdStrength in Keyword Search – It would be nice if doing keyword searches could be sorted by AdStrength or some other factors. I’m just nitpicking here really..


Do you have $1? Then you can try What Runs Where for 7 days.

Overall, I have to say that WRW stepped its game up. The user interface is a lot better then what it was before. The searches don’t hang like they used to. This really is a tool you want to have in your arsenal if you know the value of competitive research.

As I finish writing this post, Finch beats me to the punch with his own What Runs Where re-review. No need to go there, my review is better. SUCK IT BRITAIN!

Spy on Media – WhatRunsWhere Review

Lately, a few “spy” tools have popped up for the media buying space. Spy tools for pay-per-click and social have existed for quite some time because those ads are easy to scrape and spy on. But media’s a little trickier, due to the sheer size of the space and lack of centralization / consolidation.

But never fear, there are some new tools on the market for spying on the mejia. One tool is AdBeat, which got a little push from the peeps at Prosper in a recent webinar. Another tool, What Runs Where, comes from our favorite black-hatted mastermind: the ever so Slightly Shady SEO.

Before I continue: I am not, by any means, a seasoned media buyer. I get the concepts but it is not something I dabble with a lot compared to other stuff. Also I am writing these review because Shady is the shit, and I am not being compensated for it besides a free account. Look ma, no affiliate links!

In fact, I spent a good amount of time writing up a bug / features list that spanned a few pages, for Shady to change or include, for free, because I am such a nice guy :D

The Good About WhatRunsWhere

I haven’t used AdBeat so I can’t compare, but What Runs Where provides a pretty simple interface for viewing a large database of scraped media, which include: image banners, flash banners, and text ads. These ads are scraped from the most popular sources like Adwords, Pulse360, Adbrite, etc.

What Runs Where is basically a big repository of data from the entire web. Your mission, should you choose to accept it, is to make sense of the data and use it for your own profiteering.

You can lookup domains from a specific advertiser and see where they are running. You can do a search and see what’s popular on X traffic source. You can see what kind of banners what have been popular in your particular niche in the past X number of days. This competitive intelligence gives you an advantage over someone who just posted their “OK I got a media server with OpenX now what?” thread on Wickedfire.

How to Maker the Monies with WhatRunsWhere?

So you have these tools, but now… what do?

1. See What’s Running on a Specific Traffic Source – You can do your Search for a specific traffic source like Technorati media, for example, and see types of banner ads running there.

So what does this tell you? It tells you what type (niche) of offers tend to work on that traffic source. It tells you what kind of offers a specific traffic source allows (Are they allowing rebills? Downloads? Or is it just big brands you don’t want to compete with?)

2. See What’s Popular on a Broad Scale – A few hours of going anywhere online, or a few minutes of using What Runs Where will reveal some types of ads work almost anywhere. Can you say “Today’s Daily Deal” or “$YourState Bucket List”? Better yet, can you improve on these types of popular creatives and beat out the direct advertisers?

3. Find New Traffic Sources – One of the best and worst thing about media buying is the sheer number of traffic sources available. There are big aggregators all the way down to individual site buys. The internet is fucking huge and you will never be able to wrap your head around it.

So you can do a search on What Runs Where for your particular niche or keyword, then look up all of the places similar ads are running. You will find a new traffic source about 100% of the time- whether it’s some site you’ve never heard of, ad network you didn’t think had any traffic, or get reconnected with a familiar traffic source where you didn’t think a specific offer would work before. What Runs Where lets you dig deep on a particular ad and root domain name so you can find all of the traffic sources for a campaign. Repeat the process a few times and you’ll have a list of new traffic sources to try that will keep you busy for days.

4. Don’t Copy 100% – Seriously! – You can’t just login to What Runs Where, copy an ad, and make monies online. I mean, you could do that, but the chances of your ad being successful will be slim to none. There’s a bunch of data that scrapers can’t track, like Click-thru Rates. That’s data you can only acquire yourself.

The smartie-pants will take the general copy of a banner ad and make it better. Copycatting runs rampant in affiliate marketing and those chumps will always fail in the long run. Creative people can stick around much longer, because they read books from marketing legends, apply their own wisdom, come up with their own original campaigns, and know how to avoid shit when shit hits the fan (like government crackdowns on more nefarious advertising practices- mainly because their whole lives don’t revolve around copy-pasting non-compliant advertising materials.)

What Could Be Better about WhatRunsWhere?

Difficult to Tell What’s a Popular Advertisement – While you can tell an advertisement’s popularity based on how long it runs for, you can’t see click-thru-rates or profitability. It’s not really a complaint because this data is basically impossible to grab, but it would be good to see what determines popularity metrics.

Media Buy Tips – If Shady and the team at What Runs Where provided a few pages of beginner to advanced media buying strategies, they’d probably be able to sell a lot more copies. Stuff like choosing an adserver, optimizing a server, negotiating IO’s, etc – is information that would be worth the price of admission. Seasoned media buyers deal with this stuff on a daily basis, but people looking to jump in have a steep learning curve ahead.

Should I Buy WhatRunsWhere?

If you want competitive intelligence on banner ads throughout the web, then yes. If you want to discover new traffic sources or get inspiration for new creatives, then yes. It’s roughly the same price as AdBeat. I can’t tell you if its better or worse, but anything Shady-made is fine by me.

If you’re looking for some “Get Rich Quick” tool or heard that media buying makes people filthy rich with no work, then you should probably hold off on this tool until you’re ready to take the game seriously.

Pro Tip – Make Real Flogs

As I write this post I’m listening to the Ads4Dough Webinar about the FTC and compliance, and the basic gist is this: Fake marketing is dead. Done. Gone. Forever. Anything FAKE is not allowed. You can’t just make shit up with stock photos and stolen weight loss pictures from BodyBuilding.com.

Completely lying in marketing isn’t new, but people do it a lot now because it’s the anonymous internet. “Hey, they won’t catch me!” Laws against completely false claims have been around for decades so I don’t know why this comes as a surprise to many people. It will take the government a while, but they will catch you eventually.

If you wanted to do it long term, you’d get an affidavit weight loss testimonial from someone with a real product. I honestly thought that’s what a lot of people did after the first crackdown a year or so ago, but apparently not. Now a lot of people are getting their ass kicked. :| And its fucked up because scammers on Clickbank are still running rampant with completely fake statistics and bogus products (One isn’t necessarily any better or worse than the other, but the fact that make money online peddlers on the Clickbank side haven’t been targeted is kind of bullshit)

So do what the pharmaceutical industry does. Create your own “think tanks” and “research centers” to create favorable data around your product. Or do what “As Seen on TV” advertisers do. Get people to lose weight with an awfully shitty product, like the Ab Twister Flyer Zapper. It easy because when you diet and add other exercise, someone will eventually lose weight no matter how useless the product. “Just look how easy it was to get 7% body fat and 8-pack abs with this belt that zaps my stomach with electricity!

* Asterisk- I am not your legal counsel.